Choosing the Best Paper Stock for Your Commercial Printing Projects – Printing Basics
From basis weight, grade and finish to opacity, caliper and brightness, every aspect of paper plays a crucial role in creating a high-quality finished product. In this series, we detail the properties and functions of commercial printing paper, explore various paper types and their benefits, and provide insights into how to make informed decisions about choosing the right paper for printing projects like books, catalogs, and magazines. What is paper stock? In printing, the words “paper” and “stock” are often…
Read MoreUSPS Notice: Discontinuing Hardcopy Address Correction
On March 15 the USPS sent a notice via mass email regarding their decision to do away with hardcopy Address Correction Notices. Please see a copy of the email below. If you received the email from the USPS or know this will affect you, Walsworth is here to help you navigate how to proceed. Have no fear! There is still plenty of time to address this before the change takes effect on July 9. The hardcopy notices the USPS are…
Read MoreWhy You Need a First-Party Data Strategy
In the past few years, have you noticed how nearly every website you visit has a pop-up window asking you to allow cookies? Cookies, which are data sets used to store user history and information, have been in use since 1994, but more recent privacy laws require sites to ask for user consent to track internet activity. Necessary cookies are designed to provide more ease of access for websites by storing information such as online shopping cart items, language preferences,…
Read More6 USPS Promotions that Can Increase Direct-Mail ROI
The United States Postal Service (USPS) has announced several USPS promotions for 2023. These six USPS promotions are designed to incentivize marketers to use innovative technologies and strategies to enhance the value and ROI of direct mail. Let’s take a closer look at the available promotions for 2023. Tactile, Sensory and Interactive Mailpiece Engagement Promotion Eligibility: Marketing Mail letters and flats; First-Class Mail letters, cards and flats Incentive: 5% discount at the time of mailing Registration begins: Jan. 9, 2023…
Read MorePrint and Digital Aren’t Enemies
For years, the print industry has been combatting the idea that print readership is waning. Although the popularity of print media fluctuated during the rise of digital platforms, we can now see digital editions and marketing are not threats to their printed counterparts. Digital and print don’t need to be pitted against each other. In fact, they work better together. Bill Rojack, VP of Midland Paper, shared in an interview, “electronic modes of communication are not going to take over…
Read More5 Things You Can Do to Make the Prepress Process Smoother
5 Questions, 5 Answers with James Wamser As a Customer Education Specialist at Walsworth, I get asked plenty of questions by our clients who want to make the prepress-to-print process as smooth as possible. Smooth processes are great for everyone involved, so I’d like to share my advice for custom printing with the top five questions I have answered lately. 1. Do you have PDF Export Settings for InDesign that I should use? Yes. Our submission guidelines are available as…
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