The slick pages of glossy lifestyle magazines are now largely viewed as mobile content. More and more people are checking their mobile devices instead of the newsstand for the latest headlines. Yet the explosion of mobile devices has not brought about an equally massive explosion for digital advertising.
Would you like to boost advertising revenue? The print ad continues to dominate.
The extent of advertising’s domination can be seen in the amount of money marketers continue to spend on it, which is 12 times the amount spent on ads for mobile devices.
In fact, mobile devices fall at the bottom of the heap when it comes to snagging advertising dollars. They’re beat out by print ads, TV ads, radio ads and even traditional online ads not geared toward the mobile user.
Statistics from eMarketer reflect the amount of money spent per hour on specific types of media for each adult.
Spending on print ads has increased every year since 2011, despite the fact that people are spending less and less time with print publications. Readership has been dropping since 2011, with projections for 2014 expecting another 19 percent drop in readership.
More stats from eMarketer make it clear that print publications are at the bottom of the heap when it comes to carving out a chunk of the average person’s time. The numbers reflect how much time per day the average adult spends with different types of media.
Mobile devices gobble up nearly three hours of that time, with other online devices accounting for the remaining time.
Several reasons behind print advertising’s continued domination are pointed out by Forbes.
Despite the drop in readership and a decrease in the overall time people spend with print publications, they still have plenty of power in the world of marketing.