Walsworth Blog

The Role of Publishing Apps in Your Integrated Content Marketing Strategy

Does your organization use a printed catalog or magazine to connect with your audience and provide value to them? Are you already using a mobile version of your publication to expand your audience reach?

The The Power of Walsworth Apps blog series details the benefits of utilizing a publication app to generate additional revenue while delivering a rich and interactive reader experience.

And, as mentioned in the Using An Integrated Content Marketing Strategy article, a publication app can provide more in terms of tracking and marketing potential, and is a perfect fit in the context of a larger integrated content marketing strategy.

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How to Launch a Successful App | Keep Making Some Noise

Once your new app is launched successfully, you still have the perpetual job of keeping downloads and attention going strong. How to keep making some noise is the final topic in our four-part series that outlines Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.”

Continuing up the noise helps keep your app in the spotlight instead of relegated to yesterday’s news. You need to tell the world your app remains relevant, exciting and a must-have for savvy readers looking for compelling content and delicious deals.

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How to Launch a Successful App | Part Three - Have Fun

The day you launch your app is officially party time, and your overall goal is to enjoy every moment of it.

Having fun is the third topic in our four-part series that outlines Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.”

Having fun comes from watching all your hard work and preparation come together for the real-time launch of your brand new app. It also comes from a few launch-day tasks that ensure you make the most of this long-awaited day.

Launch Day Duties

Keep track of your launch-day duties by making a to-do list or chart that outlines your tasks and lets you check them off when they're done. Entries include:

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How to Launch a Successful App | Part Two - Finalize Your App

Finishing touches can transform something mundane into something magnificent, and you want to make sure your app’s promotional plan has plenty of them. Finalizing your app is the second topic in our four-part series that outlines Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.”

The finalization process takes place about one week before your actual launch. Its main aim is to finalize the app promotion blitz you kicked off in the earlier planning phase. You already started the buzz about your app, and this next stage of the game focuses on generating even more enthusiasm for and responses to your new app.

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How to Launch a Successful App | Part One – Plan for Success

Successful apps don’t happen by accident. Those that nab the hottest attention are carefully planned and strategically launched following a proven formula for success. And you can dive into that formula with Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.”

Planning for success is the first topic in our four-part series that outlines how to launch a successful app. But before you even get to the planning stage, you may be wondering why you’d want to create an app for your publication in the first place.

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