Walsworth Blog

How to Launch a Successful App | Part Three - Have Fun

The day you launch your app is officially party time, and your overall goal is to enjoy every moment of it.

Having fun is the third topic in our four-part series that outlines Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.”

Having fun comes from watching all your hard work and preparation come together for the real-time launch of your brand new app. It also comes from a few launch-day tasks that ensure you make the most of this long-awaited day.

Launch Day Duties

Keep track of your launch-day duties by making a to-do list or chart that outlines your tasks and lets you check them off when they're done. Entries include:

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How to Launch a Successful App | Part Two - Finalize Your App

Finishing touches can transform something mundane into something magnificent, and you want to make sure your app’s promotional plan has plenty of them. Finalizing your app is the second topic in our four-part series that outlines Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.”

The finalization process takes place about one week before your actual launch. Its main aim is to finalize the app promotion blitz you kicked off in the earlier planning phase. You already started the buzz about your app, and this next stage of the game focuses on generating even more enthusiasm for and responses to your new app.

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How to Launch a Successful App | Part One – Plan for Success

Successful apps don’t happen by accident. Those that nab the hottest attention are carefully planned and strategically launched following a proven formula for success. And you can dive into that formula with Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.”

Planning for success is the first topic in our four-part series that outlines how to launch a successful app. But before you even get to the planning stage, you may be wondering why you’d want to create an app for your publication in the first place.

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The Growth of Magazine Apps | Part Four – Digital Ad Engagement

If you don’t think people pay attention to your digital magazine ads, it’s time to think again. Digital ad engagement is the fourth part of our four-part series on the growth and influence magazine media apps are having with readers.

Our series touches on notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the fourth part showcasing how effective digital ads can be.

Digital Ads vs. Print Ads

Digital Presence Assessment Info RequestWhen it comes to noticing ads in a magazine, equal numbers of consumers are prone to noticing both digital and print. When it comes to taking action, however, digital ads take the lead. Seventy-one percent of folks who noticed digital ads took action, compared to the 59 percent who took action after noticing a print ad.

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The Growth of Magazine Apps | Part Three – Time Well Spent

Digital magazines can get people hooked, or at least inclined to increase their reading time. This topic of time well spent is the third part of our four-part series on the growth and influence magazine media apps are having with readers.

Our series outlines notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the third part looking into the time readers spend with the modern magazine.

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