The number of digital magazine apps is not only skyrocketing, but plenty of folks are willing to pay for them. Paid digital content is the focus of the second part of our four-part series on the growth and influence magazine media apps are having with readers.
Our series showcases notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the second part exploring the increase in paid digital content.
Increase in Paying Readership
In a poll of 796 people who have used e-newsstands to download, find or subscribe to magazine-branded apps, a full 78 percent paid for digital content. Sixty-three percent said pricing seems fair for digital magazines, while 73 percent said they like having the option of paying a flat subscription fee for a big library of magazine brands.Read More >