Walsworth Blog

The Growth of Magazine Apps | Part Two – Paid Digital Content

The number of digital magazine apps is not only skyrocketing, but plenty of folks are willing to pay for them. Paid digital content is the focus of the second part of our four-part series on the growth and influence magazine media apps are having with readers.

Our series showcases notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the second part exploring the increase in paid digital content.

Increase in Paying Readership

In a poll of 796 people who have used e-newsstands to download, find or subscribe to magazine-branded apps, a full 78 percent paid for digital content. Sixty-three percent said pricing seems fair for digital magazines, while 73 percent said they like having the option of paying a flat subscription fee for a big library of magazine brands.

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The Growth of Magazine Apps | Part One - Readership

Digital magazine apps are exploding, as are the number of people embracing them. This topic is the focus of the first part of our four-part series on the growth and influence magazine media apps are having with readers.

Our series pinpoints notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the first part showcasing those related to the release and readership of digital magazine apps.

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Increase Catalog Sales by Combining Print and Mobile

With online sales from the first quarter of 2014 topping $71.2 billion, according to the U.S. Census Bureau, do catalogs still matter? At first glance, it’s easy to assume that most shoppers just head straight to Amazon or Google to make their next purchase. In this scenario, it would seem that there’s no need for bulky catalogs with glossy product photos to lure in shoppers – but a closer look reveals this may not be the case.

Even in our digital age, the printed catalog remains an important entry point for product sales. Consider the following, as reported by Referral Candy:

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How to Give Your App the Attention It Deserves

You’ve worked hard developing an app that will excite your readers. Rather than leaving it to chance that the app will be successful, Walsworth can help it take center stage when it’s launched with our new, and exclusive, A Practical Guide to a Successful App Launch.

This helpful guide gives you a detailed roadmap for releasing a new app by taking you through the entire app launch process. Additionally, the guide has step-by-step directions for the pre-launch, launch and post-launch phases of bringing your new app to market.

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A Practical Guide to a Successful App Launch: Coming Soon!

When it comes to successfully launching an app, you have good news, bad news and great news.

  • The good news is that apps are a booming business, that took in $25 billion last year alone.
  • The bad news is that more than 700,000 apps are already kicking around on Google Play and Apple’s App Store, serving up swarms of competition.
  • The great news is you have a way to propel your app to center stage with the Walsworth App Launch Manual.

A Practical Guide to a Successful App Launch: 20 Helpful Tips hits the cyber world on July 8, when it will be readily available for quick and easy download. As an app creator with a strong base of supremely satisfied clients, Walsworth created the manual as a summary of all the effective techniques we’ve been suggesting and using ourselves.

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