Walsworth Blog

The Growth of Magazine Apps | Part Four – Digital Ad Engagement

If you don’t think people pay attention to your digital magazine ads, it’s time to think again. Digital ad engagement is the fourth part of our four-part series on the growth and influence magazine media apps are having with readers.

Our series touches on notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the fourth part showcasing how effective digital ads can be.

Digital Ads vs. Print Ads

Digital Presence Assessment Info RequestWhen it comes to noticing ads in a magazine, equal numbers of consumers are prone to noticing both digital and print. When it comes to taking action, however, digital ads take the lead. Seventy-one percent of folks who noticed digital ads took action, compared to the 59 percent who took action after noticing a print ad.

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The Growth of Magazine Apps | Part Three – Time Well Spent

Digital magazines can get people hooked, or at least inclined to increase their reading time. This topic of time well spent is the third part of our four-part series on the growth and influence magazine media apps are having with readers.

Our series outlines notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the third part looking into the time readers spend with the modern magazine.

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The Growth of Magazine Apps | Part Two – Paid Digital Content

The number of digital magazine apps is not only skyrocketing, but plenty of folks are willing to pay for them. Paid digital content is the focus of the second part of our four-part series on the growth and influence magazine media apps are having with readers.

Our series showcases notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the second part exploring the increase in paid digital content.

Increase in Paying Readership

In a poll of 796 people who have used e-newsstands to download, find or subscribe to magazine-branded apps, a full 78 percent paid for digital content. Sixty-three percent said pricing seems fair for digital magazines, while 73 percent said they like having the option of paying a flat subscription fee for a big library of magazine brands.

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The Growth of Magazine Apps | Part One - Readership

Digital magazine apps are exploding, as are the number of people embracing them. This topic is the focus of the first part of our four-part series on the growth and influence magazine media apps are having with readers.

Our series pinpoints notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the first part showcasing those related to the release and readership of digital magazine apps.

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Increase Catalog Sales by Combining Print and Mobile

With online sales from the first quarter of 2014 topping $71.2 billion, according to the U.S. Census Bureau, do catalogs still matter? At first glance, it’s easy to assume that most shoppers just head straight to Amazon or Google to make their next purchase. In this scenario, it would seem that there’s no need for bulky catalogs with glossy product photos to lure in shoppers – but a closer look reveals this may not be the case.

Even in our digital age, the printed catalog remains an important entry point for product sales. Consider the following, as reported by Referral Candy:

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