Walsworth Blog

iOS 7 – Swallowing the Red Pill

Do you remember “The Matrix” movie series? A decision had to be made by Neo to take either the blue pill or red pill. The blue pill would allow him to remain in his present condition with a world he understands, while the red pill would open his eyes to a whole new reality.

With the introduction of iOS 7 by Apple, we are given the same option – stay with what we know, or move into to a new (more fluorescent and flat) world.

Some will choose the blue pill for now, and remain in the pretty 3D world that has been home to the iOS experience so far. Others will swallow the red pill, opting for the new and being rewarded (according to Apple) with a cleaner and more modern look. Sadly, users of the original iPad 1 don’t have a choice since it isn’t compatible with iOS 7 and can’t be upgraded beyond iOS 6.New Call-to-action

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How to Choose the Right Walsworth App

Mobile apps present new opportunities to engage your readers. As mentioned in my previous post, Your Opportunity With Walsworth Apps, the interactive capabilities of apps will enhance your print content, offering more value to your readers and more revenue to you.

Walsworth offers three approaches to app design:Request AHIMA Case Study

  1. App Now takes your existing print publication and converts it into an app. What’s more, you can choose to upgrade sections of your publication to make them more interactive through our extensive roster of overlays and article templates.
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Your Opportunity With Walsworth Apps

You already deliver great print content to your audience. Print is robust – it doesn’t require a power supply, and it’s great for grabbing attention in physical space. But now, with the wide adoption of mobile devices, there are many reasons to consider delivering content via a mobile app as well. You’re probably already thinking about it or even actively discussing it.Request AHIMA Case Study

As you look to apps to grow your business and attract new members or readers, it’s important to consider what you’re trying to accomplish in specific terms.

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How Apps Can Help You Reach More Readers

Apps primarily allow you to deliver compelling content to readers with mobile devices, but they also provide you with real-time analysis of customer behavior and interactive advertisements. The benefits of publishing apps include acquiring more readers, increasing your subscription rate and connecting readers with a brand.

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