Walsworth Blog

Defending Your Publication Against Being Sunsetted

Nobody wants to see their beloved publication come to an end. The challenges faced by association magazines were the topic of the recent Walsworth-sponsored Lunch and Learn in Chicago.

“Taking a Closer Look at Your Association’s Publishing Program” was moderated by Joe Stella, Vice President of Business Development at GLC Communications. Tony Priore, the Chief Marketing Officer at the Residential Real Estate Council; Molly McDonough, the Editor-in-Chief of the American Bar Association Journal; and Steve Schwanz, the Executive Vice President of Fox Associates, made up the panel.

The discussion focused on how publishing teams can pro-actively prevent their magazine from being discontinued.

Read More >

AM&P Annual Meeting: A Deeper Dive into the Benchmarking Study

The association publishing world occupies a unique space. The AM&P Annual Meeting, held this June in Washington, D.C., provided the opportunity for those participating to take place in something meant just for their occupation.

One session focused on the AM&P Benchmarking Study. Four panelists shared their insights.

Read More >

AM&P Annual Meeting: Publication and Communication Frequency

The association publishing world occupies a unique space. The AM&P Annual Meeting, held this June in Washington, D.C., provided the opportunity for those participating to take place in something meant just for their occupation.

Is your association publishing the right amount for your audience? Sarah Black, the Senior Manager of Editorial Services at Red Chair Communications addressed that question in her session, “The Strategy of Frequency in Publications and Communications.”

Read More >

AM&P Annual Meeting: Promoting your Publication and Increasing Ad Sales

The association publishing world occupies a unique space. The AM&P annual meeting, held this past June in Washington, D.C., provided the opportunity for those participating to take part in something meant just for their occupation.

One of the sessions at this year’s meeting focused on helping advertisers reach the right audience. Associations already have a great grasp of their audience market, so presenting a package that appeals to advertisers’ target market is a no-brainer.

Read More >

Introducing "Successful App Engagement for Associations"

The widespread adoption of apps has opened up amazing opportunities for associations. The right publishing app can engage members, attract new members and easily share important information with an audience.

Successful App Engagement for Associations is a guide to publishing apps. After building hundreds of apps, our team knows what works. We’ve brought in three of our most knowledgeable people to share their expertise.

Read More >

Join the Mailing List

Popular Posts

Successful App Engagement