Nobody wants to see their beloved publication come to an end. The challenges faced by association magazines were the topic of the recent Walsworth-sponsored Lunch and Learn in Chicago.
“Taking a Closer Look at Your Association’s Publishing Program” was moderated by Joe Stella, Vice President of Business Development at GLC Communications. Tony Priore, the Chief Marketing Officer at the Residential Real Estate Council; Molly McDonough, the Editor-in-Chief of the American Bar Association Journal; and Steve Schwanz, the Executive Vice President of Fox Associates, made up the panel.
The discussion focused on how publishing teams can pro-actively prevent their magazine from being discontinued.Read More >