Walsworth Blog

Finding the Right Association Event Coverage Partner

Professional event coverage can be a powerful tool to take your association event to the next level. Internal event coverage is different from outside media coverage, but can be just as useful. Finding the Right Event Coverage Partner for Your Association is a great resource to use when looking to expand or add coverage to your association event.

Event coverage can be specifically tailored to the needs of your association. It can go in-depth on conference sessions, generate excitement and engage the audience in interactive activities, and package the content in ways most useful to your association. The right event coverage partner can keep your association within a set budget while meeting the coverage needs of the association.

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Finding the right social media partner

Social media is a tool with enormous potential value for associations. However, it’s not as simple as simply dashing off a few sentences and hitting “post” every now and then. Finding the Right Social Media Partner for your Organization is a useful eBook for associations looking to develop a strategy.

Effective social media usage requires identifying an audience, determining the best channels for your organization, and identifying effective channels for sharing a message and engaging the audience.

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Creating podcasts and webinars with the right partner

Many options exist for augmenting your association’s publication. Technology has opened up opportunities for associations, and Walsworth’s eBook, Finding the Right Podcast and Webinar Partner for Your Association, will help your association navigate new waters.

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Ideas to promote your association’s mission with charitable activities

Charity may be the main purpose of your association, or it may be a side project. Either way, charitable activities are a good way to get members involved and working for a good cause. And it's also a great way to promote your association's mission.

There are many ways to do good, so we’re sharing some thoughts for associations.

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A Day in the Life of an Association Exhibits Manager: Meet Kelli Wondra

The world of associations is vast and varied. It covers everything from organizations targeting a small, niche group of hobbyists to institutions that cater to widespread professions. It’s a unique space to occupy and everyone does it differently.

Kelli Wondra is Exhibits Manager for the American Health Information Management Association (AHIMA) in Chicago. She is currently preparing for their annual conference Oct. 7-11.

Walsworth interviewed her as part of our Day in the Life series. We want to shed insight into the day-to-day requirements of successful associations.

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