Walsworth Blog

How Your Company Should Approach A Website Redesign

Your website serves many purposes. It introduces your business to potential clients, allows web-based purchases and supports current customer needs. Over time, your website may lose its effectiveness and will need to be updated to successfully perform its functions and engage your target audience. Approach the redesign process by considering what currently works, what can be done better, your budget and timeline, and promotion ideas to ensure that the process achieves the best results.

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Readers DO Judge a Book by its Cover

You’ve probably opened a beautiful-looking book only to be disappointed by its content. I know that I have. And, that’s why we’re warned, “You can’t judge a book by its cover.”

But, let’s face it: Readers DO judge books by their covers. In fact, it’s often the first impression created by a cover that determines whether a book even gets picked up at all.

So, while you may not be able to judge a book’s content by its cover, a visually appealing cover continues to be a significant motivator for readers to pick up a book, catalog or magazine in the first place.

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Gentle, Not Boring: How One Publisher Is Carving A Niche For Pleasant Reads

While many books, television shows and movies are violent, scary or leave nothing to the imagination, one writer has opened her own publishing house to bring readers gentle but not boring books.

Anne Brandt, of Benton Harbor, Michigan, started Spectacled Bear Publishing this year, and its first book, Philip & Phoebe has come off the press at Walsworth Inc., and is currently being shipped. Brandt, who wrote the book 40 years ago, discovered it at the bottom of a cardboard box. The original 1,500-word manuscript was turned into a 450-word illustrated children’s book, with an inviting soft-touch matte lamination hard cover that is 7 inches square.

“It’s a read-aloud story but I think children, parents, and grandparents can relate to the story,” Brandt said.

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Tips To Improve Member Engagement with Mobile Publishing Apps

Walsworth understands that associations are always looking for ways to improve member engagement due to the positive effects of engagement on retaining current members and attracting new members.

One of the tools available to help associations achieve increased member engagement is mobile publishing apps.

As we have posted previously, mobile publishing apps can help publishers reach more readers, track member engagement metrics, increase time spent reading, deliver interactive content and even increase value to sponsors and advertisers with additional reader views.

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How Associations Are Using Personal Data to Grow Membership

It doesn't take a great leap of faith for me to bet that your association is looking for ways to grow membership. It's also an easy bet that your association is looking for innovative ways to improve retention of your current members while also working to attract new members.

And, since it's also likely that you've been collecting a lot of data about current and prospective members, your association is probably well positioned to utilize that data to really get people's attention.

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