Walsworth Blog

Technical Support Can Help Your Design Staff Shine

Does your organization like to bend layout design conventions to spice up your publication with new creative visual elements? Chances are good that the answer is yes.

And when you’re bending design conventions, chances are good that your design staff has become stuck on a production technicality that you didn’t have an easy answer for.

“That’s when our computer support staff can be a great resource,” says Karen Pribbernow, prepress support specialist at Walsworth’s Michigan printing, binding and fulfillment facility.

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Strengthen Your Association Brand with a Style Guide

Emails, social media posts, e-newsletters, websites, news releases, magazines, catalogs – if your association produces any of these, you probably have staff members creating copy content every day. And, your writers probably need to verify spelling, punctuation or proper use of industry terms occasionally.

Because of this, your association or business can benefit by creating your own style guide as a reference to answer those questions.

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How Paper Choice Reflects Your Brand

Gleaming photos in those lovely coffee table books seem to take you right to the scene – a town 100 years ago, exhibits at a museum or a team celebrating a Super Bowl win. A catalog spotlights the beauty of a company's products. And magazines use spectacular imagery to keep readers engaged with a story.

Several factors go into the reproduction of those photos, but one factor you may not have thought much about is the paper they are printed on.

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Audience Engagement Insights from #NicheConference

There's a single-word backstory to how keynote speaker Don Peschke became publisher of August Home Publishing's line of magazines – frustration.

Frustration prompted Peschke to start a magazine with the content he wanted for himself but couldn't find. And, over the years, he's expanded his audience by providing valuable content.

His advice to attendees at the 10th Annual Niche Conference in Austin, Texas, is for publishers to expand their thinking on how to repurpose the great content they've created in order to engage readers, grow audience and create new revenue opportunities.

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How One Gift Store Book Preserves History and Creates Revenue

If you are a baby boomer, sitting around the card table with your friends, the question will almost always come up as you reminisce about your childhood. “Do you remember where you were when it happened”? Of course the question refers to the assassination of our 35th president, John Fitzgerald Kennedy.

While other memories fade, no one forgets the answer to this question, even younger people who may think of it as ancient history. It was a defining moment in US history.

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