Walsworth Blog

How Digital Presence Assessments Impact Business Priorities

“There is no digital strategy anymore, just a strategy in a digital world.” That quote, by Antoine Lhosmot of Potentialpark Group, hits on the need for publishers to develop integrated print and digital communication.

Chad Beatty, business development manager for Walsworth’s Commercial Division, assists with digital opportunities for publishers. To help business and organizations get the most from their print and digital communications, he uses Walsworth’s Digital Presence Assessment (DPA) to measure overall performance of their digital assets.

In this interview, Chad discusses the DPA process and the value of doing a Walsworth DPA.

Read More >

Postage Rate Update: Cuts Set For April 10

What's Happening?
During the past few weeks, much has been written about postage rates decreasing on April 10, 2016.

You may recall that the last postage rate increase in January 2014 was actually comprised of two separate components:

  1. The familiar Consumer Price Index (CPI) increase.
  2. An "exigent" rate increase. Think of this as a “difficult times” increase.
Read More >

Save Time with Social Media Management Tools

You already know it’s important to develop a strong social media presence. You’re probably also aware that you can easily overextend yourself while managing all your social media posts, comments and responses. If you're having trouble juggling Facebook, Twitter, LinkedIn, Instagram and Tumblr, and wondering what else is around the corner, it's probably time to get started with social media management tools that can make this important job run much more smoothly.

Read More >

Create LinkedIn Influencer Groups to Boost Your Association Engagement

If you're looking to boost your association engagement on LinkedIn, your best sources may be all around you, in the wisdom of some of the most talented people within your organization.

One of the best ways to get the word out on LinkedIn is to create a LinkedIn influencer group that starts with stellar representatives of your organization: industry experts, innovators, association leaders, great storytellers, tech experts and other key people who can inform and enlighten people and potentially draw them toward your professional association.

Read More >

Leveraging Medium To Extend Your Blog Reach

Like many people in business, you're probably trying to stay on top of developments in social media that can help you reach your audience. So, if you haven't yet tried Medium, the trendy social blogging platform started by the co-founder of Twitter, here’s why Medium can be a great place to get your message across and draw followers who think like you do.

The biggest reasons? It's cool, it's passionate, and it's progressive. Medium is brimming with tags about modern topics from climate change and global water quality to driverless cars and virtual reality. Not only can you connect with people who are part of the changing fabric of society, you can also leverage this platform to market your own charitable and socially responsible initiatives and create and nurture connections on that level.

Read More >

Join the Mailing List

Popular Posts

Social Media Strategy for Nonprofits