Walsworth Blog

How to Use Charitable Involvement to Attract Your Audience

Organizations that are active in their communities can make great impressions on potential members, customers and clients. These organizations may work to create positive change through charitable involvement like volunteering, donating to a charity, or joining a community partnership.

Besides the good results these actions create, incorporating this involvement in your marketing strategy will demonstrate that your company cares about more than just business, and can attract like-minded followers whose brand loyalty could bring tremendous benefits.

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Niche Social Media Channels to Reach Your Audience

You already know the importance of having a content marketing strategy to create a strong social media presence. This usually means highly popular mainstream platforms such as Facebook, Twitter, LinkedIn and Instagram, but depending on your company or organization, other social sites may be helpful as well.

While many such sites may be completely irrelevant to your organization, others could offer unique opportunities to connect with social networks that have a finely tuned audience that's more specific than you'd find among general users. If you want to engage with people with a narrow range of interests, you can search for niche social media channels or simply check out some of the niche social platforms below:

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Leveraging Instagram – The WHY and HOW for your organization

If you're riding the fence about whether to sign up for Instagram, or you've made the plunge but haven't done much with the platform, it's time to get started on what has become the fastest-growing social media network.

Instagram grew 60 percent in 2014, rising to 300 million users, including 64 million active users in the U.S. In 2015, the platform hit the 400-million mark to overtake Twitter and grew to more than 77 million U.S. users amid predictions of 100 million by 2018.

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Tips to Maximize Visibility of Your Great Blog Posts

You're putting out great blog posts that engage readers and impart information that is useful to them, but are you taking full advantage of the resources that can maximize visibility of those posts? Read on to learn more.

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8 Tips for Writing Engaging Blog Posts

Your blog is one of the best tools you have to make and nurture connections. This is where you put a human face on your business and where you can build trust and brand loyalty. That starts with writing engaging blog posts that will engage readers and keep them coming back for more.

Connecting with people works best, in all areas of life, when you're genuine. You can both be yourself and be engaging in your blog by following these tips:

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