Content marketing is a brand-focused campaign designed to engage a specific target audience. This concept can grow your market and business, but too many people jump into the activities of content marketing without creating a strong foundation. Without this base, content marketing becomes a scattered activity that does not achieve your true goal – expanding your brand’s awareness and your customer base. To be effective, you must build your content marketing strategy from the ground up.Read More >
An engaged audience translates into brand awareness and sales, but many companies struggle to create the effective blog content and timely social media postings needed to achieve this goal.
Curated content is a powerful tool to attract customers and enhance loyalty if the process is well managed. A mix of self-generated and curated content keeps your audience engaged and saves you time. Utilize these curation practices to best position your organization as the go-to website and source for your industry.Read More >
Your website serves many purposes. It introduces your business to potential clients, allows web-based purchases and supports current customer needs. Over time, your website may lose its effectiveness and will need to be updated to successfully perform its functions and engage your target audience. Approach the redesign process by considering what currently works, what can be done better, your budget and timeline, and promotion ideas to ensure that the process achieves the best results.Read More >
You’ve probably opened a beautiful-looking book only to be disappointed by its content. I know that I have. And, that’s why we’re warned, “You can’t judge a book by its cover.”
But, let’s face it: Readers DO judge books by their covers. In fact, it’s often the first impression created by a cover that determines whether a book even gets picked up at all.
So, while you may not be able to judge a book’s content by its cover, a visually appealing cover continues to be a significant motivator for readers to pick up a book, catalog or magazine in the first place.Read More >
While many books, television shows and movies are violent, scary or leave nothing to the imagination, one writer has opened her own publishing house to bring readers gentle but not boring books.
Anne Brandt, of Benton Harbor, Michigan, started Spectacled Bear Publishing this year, and its first book, Philip & Phoebe has come off the press at Walsworth Inc., and is currently being shipped. Brandt, who wrote the book 40 years ago, discovered it at the bottom of a cardboard box. The original 1,500-word manuscript was turned into a 450-word illustrated children’s book, with an inviting soft-touch matte lamination hard cover that is 7 inches square.
“It’s a read-aloud story but I think children, parents, and grandparents can relate to the story,” Brandt said.Read More >