Walsworth Blog

Align with Mobile Users Through Responsive Email

Email is a crucial part of marketing, and it's a continually changing element. In the second quarter of 2015, 67 percent of emails were accessed on mobile devices, and 80 percent of users of these devices will dump your email if it's too hard for them to read.

Squeezed to fit a small screen — for example, a 4-inch smartphone or a 7-inch tablet — a message can be virtually unusable, with text too small to read, wide layouts crunched on a narrow display, and broken layouts. The responsive email tips below can help avoid ugly displays and ensure readability on mobile devices.

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Engage Millennials to Ensure Retention

If you are marketing to Millennials as customers, clients, members, readers and subscribers or whatever group you want to funnel them toward, what better place to start than by targeting them in your employee recruiting strategy? Who better to provide perspective on a generation of people than someone who is actually part of that generation?

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How to use Tumblr effectively for business

Businesses that want to reach younger audience should look beyond Facebook and Twitter, even beyond Instagram, to the diverse world of Tumblr. More than just a blogging platform, Tumblr sets itself apart by being a full social network with hashtags, comments, reblogs, followers and its Ask or Submit feature, in which users can ask questions of and submit posts to other users.

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Is Your Digital Presence Good for Business?

When you find a few minutes to consider your organization’s digital presence, do these thoughts race through your mind?

  • “I don’t know how my website is performing.”
  • “I’m not getting enough traffic to my website.”
  • “I don’t know how my email newsletter is performing.”
  • “How do I attract more subscribers to my eNewsletter?”
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10 Ways to Jazz Up Your Website

Maintaining a dynamic, robust website helps you be competitive with other sites. However, your content could be the best in the world yet go unnoticed if you don't draw attention through headlines, images, video and other vibrant site elements.

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