Walsworth Blog

Audience Engagement Insights from #NicheConference

There's a single-word backstory to how keynote speaker Don Peschke became publisher of August Home Publishing's line of magazines – frustration.

Frustration prompted Peschke to start a magazine with the content he wanted for himself but couldn't find. And, over the years, he's expanded his audience by providing valuable content.

His advice to attendees at the 10th Annual Niche Conference in Austin, Texas, is for publishers to expand their thinking on how to repurpose the great content they've created in order to engage readers, grow audience and create new revenue opportunities.

Read More >

How One Gift Store Book Preserves History and Creates Revenue

If you are a baby boomer, sitting around the card table with your friends, the question will almost always come up as you reminisce about your childhood. “Do you remember where you were when it happened”? Of course the question refers to the assassination of our 35th president, John Fitzgerald Kennedy.

While other memories fade, no one forgets the answer to this question, even younger people who may think of it as ancient history. It was a defining moment in US history.

Read More >

How Digital Presence Assessments Impact Business Priorities

“There is no digital strategy anymore, just a strategy in a digital world.” That quote, by Antoine Lhosmot of Potentialpark Group, hits on the need for publishers to develop integrated print and digital communication.

Chad Beatty, business development manager for Walsworth’s Commercial Division, assists with digital opportunities for publishers. To help business and organizations get the most from their print and digital communications, he uses Walsworth’s Digital Presence Assessment (DPA) to measure overall performance of their digital assets.

In this interview, Chad discusses the DPA process and the value of doing a Walsworth DPA.

Read More >

Postage Rate Update: Cuts Set For April 10

What's Happening?
During the past few weeks, much has been written about postage rates decreasing on April 10, 2016.

You may recall that the last postage rate increase in January 2014 was actually comprised of two separate components:

  1. The familiar Consumer Price Index (CPI) increase.
  2. An "exigent" rate increase. Think of this as a “difficult times” increase.
Read More >

Save Time with Social Media Management Tools

You already know it’s important to develop a strong social media presence. You’re probably also aware that you can easily overextend yourself while managing all your social media posts, comments and responses. If you're having trouble juggling Facebook, Twitter, LinkedIn, Instagram and Tumblr, and wondering what else is around the corner, it's probably time to get started with social media management tools that can make this important job run much more smoothly.

Read More >

Join the Mailing List

Popular Posts

Successful App Engagement