Walsworth Blog

Tips to Maximize Visibility of Your Great Blog Posts

You're putting out great blog posts that engage readers and impart information that is useful to them, but are you taking full advantage of the resources that can maximize visibility of those posts? Read on to learn more.

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8 Tips for Writing Engaging Blog Posts

Your blog is one of the best tools you have to make and nurture connections. This is where you put a human face on your business and where you can build trust and brand loyalty. That starts with writing engaging blog posts that will engage readers and keep them coming back for more.

Connecting with people works best, in all areas of life, when you're genuine. You can both be yourself and be engaging in your blog by following these tips:

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Digital Editions: A Great Option For Your Print Publication

If you produce a print product such as a magazine or catalog, you know the importance of getting your content set up in a digital format, so it has a place on the Internet and is sharable on social media. Combining print and digital gives you the best of both worlds while helping you reach a wide cross-section of readers.

If you’re looking for a low-maintenance way to get your print publication online while retaining your unique design, Walsworth Digital Editions may be just what you need. Part of the digital features at Walsworth since 2008, Digital Editions is powered by Walsworth’s partner BlueToad™ and can give your publication a print-to-online home on the web with minimal involvement on your end.

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LinkedIn Showcase Pages Help Focus Your Message

A LinkedIn Company Page provides an excellent way to grow your business presence on LinkedIn, but what if your company has several different products or services or is an umbrella for several niche businesses? That's when you can turn to Showcase Pages for targeted promotion directed to the right audiences.

Showcase Pages just joined the LinkedIn lineup in 2014, but have quickly become must-haves for businesses. Such a page is an extension of your brand, but it can also stand on its own, with a unique voice, marketing strategy and shared content.

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Convince People to Buy Your Brand Culture, Not Just Your Products

When marketing your brand, one of the most important aspects to highlight goes beyond products, services or mission. Focusing on brand culture gives people something to connect with on a personal, human level. In other words, people may choose your company because it's cool. Or inspirational. Or funny.

Yes, you also need to offer customers quality goods and service. But you're not the only company that can do that. Most businesses are small fish in a big pond based on what they have to sell. What you have to offer that can set you apart is your unique identity, communicated to people in the ways you present information, engage with others and do business. It’s essential that you do this effectively to rise above the crowd.

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