Walsworth Blog

Behind the Scenes: Employee Spotlight on Kim Zahner

Here at Walsworth, we’re lucky to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don’t. We’re lucky to have these people, and are sharing a little bit about them in our Behind the Scenes series.

Kim Zahner is going on 27 years at Walsworth. She’s a proud mom, active member of the community and dedicated employee. She took the time to answer a few questions and share a look at her life, at Walsworth and outside the company’s doors.

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Repurpose and monetize existing content with a book

Reduce, Reuse, Recycle. This is the mantra of those who want to avoid waste and repurpose useful material to extend its value. This mantra doesn’t just apply to plastic bottles – magazine publishers should apply this concept to their content.

Reusing or recycling content into books gives extra life to excellent material. These books can extend the life of the content, engage current subscribers and attract new readers.

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Publishers Should Identify Niches to Increase Reader Engagement

“You can please some of the people some of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.”

This quote’s earliest attribution dates back to 14th-century monk John Lydgate. In today’s world, the question for publishers is: how do you please the greatest percentage of your readership most of the time?

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How to design your book for Walsworth’s binding process

Preparing a book, catalog or magazine for printing is a detailed process. Walsworth offers many options for binding your publication, but each has its individual design requirements.

Whether you choose hard cover Smyth Sewn, soft cover Perfect Bound, Mechanical Bound or Saddle Stitch, we want to help you be successful with the binding option that’s best for your publication and design for it accordingly.

That’s why we’ve put together a manual, How to Design Your Book for Walsworth’s Binding Process.

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5 Ways Your Association should be Using Video to Engage Members

Video is an increasingly useful resource for every organization working to connect with people. It can be a great tool for further engaging your members. Adding video to the ways you already engage with members – methods like email, social media, print and your website – can help attract and engage members.

Here are five ways your association can use video:

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