If you are marketing to Millennials as customers, clients, members, readers and subscribers or whatever group you want to funnel them toward, what better place to start than by targeting them in your employee recruiting strategy? Who better to provide perspective on a generation of people than someone who is actually part of that generation?Read More >
Businesses that want to reach younger audience should look beyond Facebook and Twitter, even beyond Instagram, to the diverse world of Tumblr. More than just a blogging platform, Tumblr sets itself apart by being a full social network with hashtags, comments, reblogs, followers and its Ask or Submit feature, in which users can ask questions of and submit posts to other users.Read More >
When you find a few minutes to consider your organization’s digital presence, do these thoughts race through your mind?
- “I don’t know how my website is performing.”
- “I’m not getting enough traffic to my website.”
- “I don’t know how my email newsletter is performing.”
- “How do I attract more subscribers to my eNewsletter?”
You already know the importance of keeping your business active on social media, where 74 percent of online adults are active, but have you figured out which social media channel is the best one for reaching your target audience?
While you should have a social-media strategy that includes multiple channels, you can avoid spending way too much time marketing, communicating and interacting on social media by putting your greatest efforts into the site that makes the most sense for your company.
Here are a few insights into the major players in the social media world and which may be the best social media channel for your audience.Read More >