Walsworth Blog

Make Connections and Engage Readers with Storytelling

Your blog is more than a mouthpiece for your business. It's also a place to share stories – real, human experiences that can help create valuable connections with the people who read your posts.

We're not suggesting you lure people with cheesy stories and clickbait headlines. Your stories should be genuine and heartfelt, a nod to the early years of blogging in the late 1990s when blogs were essentially shared journals. While you should choose stories that you feel will resonate with others because of their own experiences or to touch their heart or funny bone, try to tie into what your company or publication represents and has to offer.

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How to Convert Facebook Fans into Prospects

Special Announcement: This is the second post in the four-part series How to Create Successful Facebook Ad Campaigns – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here.

A Quick Review
Last week the power of Facebook marketing was revealed: Don’t sell directly on Facebook; but use Facebook as a way to attract the right people – the right prospects – to your product or service so they can better understand the value you provide.

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Tips for Healthier Workplace Snacks

You probably already know that snacks in the workplace don’t need to be confined to high-calorie, high-carbohydrate treats like candy, chips and donuts. But did you know that healthier snacks in the office may actually boost employee morale and performance by promoting consumption of healthy snacks? This will benefit your company as well as your staff.

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How to Create a Free Giveaway that Facebook Fans Will Love

Special Announcement: This post is part of the How to Create Successful Facebook Ad Campaigns series – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here.

Why Facebook Marketing?
If your business or organization needs a steady flow of targeted, interested and motivated customers and prospects to grow, then Facebook may be the right marketing tool for you.

Leveraging Facebook’s robust audience targeting capability along with its sophisticated, but easy-to-use, ad creation and measurement tools, will help you reach the people who matter most to your business. Plus, you only pay for the audience you want to reach and actions you want them to take.

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Rediscover the Power of Print Catalogs

The return of the J.C. Penney print catalog demonstrates that print is not nearly as dead as naysayers may have led you to believe. And, similar to what Billy Crystal’s character says in the movie Princess Bride, it's not even mostly dead. In fact, print is showing its continuing value in audience engagement.

At 120 pages, the new J.C. Penney catalog is substantially smaller and lighter than the old "Big Book" version, which often hit 1,000 pages before it was phased out in 2009, NPR's Sam Sanders writes in a Jan. 20 article.

The decision to bring back the revamped catalog, which will debut in March, centers around what customers want: A print book to hold in their hands.

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