Walsworth Blog

Avoiding Common Mistakes Made By Digital Publications

If your organization is considering or already producing a digital publication to reach your mobile audience, it’s important to know best practices to achieve the best outcomes. Our app creation blog series is full of tips on how to accomplish this, and our Practical Guide to a Successful App Launch contains 20 tips with step-by-step directions to help you get your publishing app to market successfully.

However, these articles focus on best practices and not potential pitfalls. To learn about possible trouble spots so you can avoid them, the recent article by creative director David Hicks is another point of view to consider. Hicks outlines 10 mistakes that are commonly made when producing digital publications. While showing where the pitfalls are, he prescribes alternatives that will help maximize downloads and reader adoption.

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Considerations When Selecting Paper for Your Print Publication

A lot goes into a successful print publication. You need quality content to engage your audience. You need a page design that supports your content’s flow and is pleasing to the eye. And because all of this is conveyed in print, you need to select a paper best suited for your delivery method and reader preference.

The paper you choose is as much a part of your brand perception as the content you print on the page. Missteps in the paper selection process can lead to a less desirable end-product, and possibly less desirable production and distribution costs.

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Wearing Too Many Hats? Tips on Avoiding Burnout

Whether your main gig is app creator, order fulfillment manager, copy editor or content marketing maven, chances are high you have dozens of other duties that go with that primary title. And that’s just the stuff you do at work. Mix in your responsibilities at home, with your kids, in the community and that elusive thing called a social life, and overload becomes the norm.

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How-to: Expand Your Audience Reach with an Instagram Contest

I am a fan of practical, how-to articles, especially those that present a process with a payoff, and that take time to discuss the pros and cons of various approaches. So, when I read Krista Bunskoek’s article on Social Media Examiner’s blog about running successful Instagram contests to expand your audience reach, I was immediately intrigued.

Bunskoek, a content marketer at Wishpond, outlines the pros and cons of three Instagram contest types, and then dives right into the specifics of running the contest type you choose and provides a guide through the process of a successful engagement campaign.

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It’s an excellent follow-up to my Why Instagram May Be Instagreat for Your Business article, which outlines the key benefits of using Instagram to engage your audience.

Bunskoek’s article below takes audience engagement one step further by detailing how to use Instagram to expand your audience reach.

If you have questions about your audience engagement strategy, please contact Walsworth. We would love to help.

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U.S. Postal Service Mail Distribution Update

If you engage your audience by mailing a magazine or catalog, Kerry Still, Walsworth’s Mail Services Manager, thinks you’ll be interested in a recent opinion article by Eric Katz of Government Executive.

To quote Kerry, Katz’s article “is a succinct and concise summary of the state of domestic mail delivery.”

Kerry continues, “It’s rare to find a discussion like this one that encompasses the consequences of United States Postal Service network consolidation, load leveling, and delivery service standards reduction. Mr. Katz has masterfully explained how the impact of all three USPS initiatives is slowing mail delivery. His accurate depiction of what commercial mailers are experiencing is a sign of what lies ahead unless there is a dramatic change to the mailing environment or to the USPS mail distribution methodology.”

If you have questions about your mailing needs, please contact Walsworth. In the meantime, here is Eric Katz’s article:

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