Walsworth Blog

How to Convert Facebook Fans into Prospects

Special Announcement: This is the second post in the four-part series How to Create Successful Facebook Ad Campaigns – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here.

A Quick Review
Last week the power of Facebook marketing was revealed: Don’t sell directly on Facebook; but use Facebook as a way to attract the right people – the right prospects – to your product or service so they can better understand the value you provide.

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Tips for Healthier Workplace Snacks

You probably already know that snacks in the workplace don’t need to be confined to high-calorie, high-carbohydrate treats like candy, chips and donuts. But did you know that healthier snacks in the office may actually boost employee morale and performance by promoting consumption of healthy snacks? This will benefit your company as well as your staff.

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How to Create a Free Giveaway that Facebook Fans Will Love

Special Announcement: This post is part of the How to Create Successful Facebook Ad Campaigns series – tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here.

Why Facebook Marketing?
If your business or organization needs a steady flow of targeted, interested and motivated customers and prospects to grow, then Facebook may be the right marketing tool for you.

Leveraging Facebook’s robust audience targeting capability along with its sophisticated, but easy-to-use, ad creation and measurement tools, will help you reach the people who matter most to your business. Plus, you only pay for the audience you want to reach and actions you want them to take.

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Rediscover the Power of Print Catalogs

The return of the J.C. Penney print catalog demonstrates that print is not nearly as dead as naysayers may have led you to believe. And, similar to what Billy Crystal’s character says in the movie Princess Bride, it's not even mostly dead. In fact, print is showing its continuing value in audience engagement.

At 120 pages, the new J.C. Penney catalog is substantially smaller and lighter than the old "Big Book" version, which often hit 1,000 pages before it was phased out in 2009, NPR's Sam Sanders writes in a Jan. 20 article.

The decision to bring back the revamped catalog, which will debut in March, centers around what customers want: A print book to hold in their hands.

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When Old Becomes New: Revamp Your Content to Boost Readership

Do you sometimes struggle to come up with a new topic for your blog? Are you searching for more ideas for compelling articles on your website's news page? If you don't have news to report, an event to promote, or something specific you want to get across to your readers, why not take a look in your archives and revisit a solid evergreen article or blog post, giving it some new content to increase engagement with your audience>?

Revamping old material isn't about sifting through old news and reusing it so you don't have to write something new. In fact, it could take more time to tweak a post than to write a new one. Revamping gives you the opportunity to revisit a topic with a fresh perspective or add context to current news.

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