Professional associations can provide immeasurable benefits to their members. But if the associations are incapable of adapting to changes, they’re on borrowed time. Today’s world presents a variety of challenges to professional associations. And the perennial heartburn issue of enrollment is just one of many obstacles in the way of the success of professional associations.Read More >
Have you been considering a Halloween party at your office? They can be a blast and can help build employee relationships and enhance company culture. And, Halloween parties offer a wide variety of entertaining activities that may bring out the inner child in even the most serious employee. Give your Halloween office party a boost with a few savvy ideas.
Call for Costumes
Halloween without costumes would be like a birthday without a cake. Encourage employees to wear their costumes for the day at work in honor of the post-work party to come. Add another layer of amusement with a costume parade throughout the building at lunchtime or the afternoon coffee break.Read More >
I don’t know how many years you’ve been “surfing the web” (which was a hip thing to say back in the 1990s), but if you’re anything like me, you’ve witnessed some astounding innovation in website design and technology.
In the early days, companies set up websites as a virtual brochure – their location, their phone number and maybe an overview of their products and services. And after setting up their website, they pretty much left it alone. After all, websites were difficult to set up, and updates weren’t much easier, so the content was typically static for as long as a company could bear to forgo expensive changes.Read More >
Social media has taken the world by storm, and with good reason. It’s a boon for businesses because it facilitates easy and frequent communication with a customer base that’s constantly connected. But what does social media really do for a business? The answer is a little more complicated than you might think.
The Power of Social Media
While email messaging can be effective for communicating with both customers and prospects, the audience is limited to people you know about. The biggest benefit of social media is its ability to attract the attention of people you weren’t previously aware of.
Does your organization use a printed catalog or magazine to connect with your audience and provide value to them? Are you already using a mobile version of your publication to expand your audience reach?
The The Power of Walsworth Apps blog series details the benefits of utilizing a publication app to generate additional revenue while delivering a rich and interactive reader experience.
And, as mentioned in the Using An Integrated Content Marketing Strategy article, a publication app can provide more in terms of tracking and marketing potential, and is a perfect fit in the context of a larger integrated content marketing strategy.Read More >