Walsworth Blog

What’s the Big Deal about Responsive Web Design?

There has been a lot of buzz about responsive web design recently, but for all that buzz, I still find that many people aren’t familiar with what it is or why it’s important. Responsive web design refers to a website’s ability to adapt itself to whatever device the website visitor is using. That means the site is designed to be equally user friendly on desktop computers, laptops, tablets and smartphones.

At the onset of the mobile craze, the trend was to create two versions of a company website: one for standard computers and laptops and another version for mobile devices. Now a single version of a website can accommodate both as long as it takes advantage of responsive design.

The simplest responsive designs feature websites that conform to the size and rotation of the device being used. More complex designs provide different page layouts and site navigation menus that are optimized for mobile devices. Key elements for responsive design include:

Read More >

How A/B Testing Your Email Subject Lines Results in More Opens

Are you about to send your next promotional email, but aren’t quite sure what subject line you should use to maximize your open-rate?

Perhaps you’re a lifestyle publication touting your latest issue, which contains a feature on a hot celebrity and an equally hot fall fashion spread. Your art department is sure the email’s subject line should mention the sizzling fall fashions, but your editorial team insists the celebrity interview is the topic that’ll get readers to open and read.

What do you do? You can bicker. You can flip a coin. You can pick a subject line totally unrelated to both topics and call it a day. Or you can perform a simple tactic known as A/B Testing. And, the A/B Testing best practices below can help make your decision obvious.

Read More >

How to Hashtag to Increase Visibility to Your Tweets

While most folks are familiar with Twitter’s hashtag, not everyone is just as knowledgeable about using it effectively. Introduced in 2007, the hashtag is the “#” symbol you put in front of a keyword or topic in your tweet.

Using the hashtag correctly can increase visibility to your Tweets. Using it incorrectly can actually decrease the exposure of your tweet or even lead to annoyance or outrage in the social media scene.

Read More >

5 Tips for Converting Website Visitors into Customers

Everyone wants to generate website traffic, but getting people to visit your website is only half the battle. Converting those visitors into customers is the real challenge, and it’s essential to the success of your business. If people visit without taking the next step, you may as well not have a website at all.

Fortunately, it’s easier than ever to create revenue streams from your website visitors. Here are five tips to improve landing page performance for converting website visitors into customers.

Read More >

Print Still Works for a Successful Content Strategy

The news and magazine publishing industries can do more than breathe a sigh of relief after a stretch of tough times. They may actually want to launch a celebration. Industry reports note that American journalism is getting a boost from tech-savvy investors while magazines are showing an increase in new launches as well as quality.

In other words, print media may be able to come off life support; the industry appears far from dead. With print still in the media game, it can still play an integral role in a successful content strategy.

Read More >

Join the Mailing List

Popular Posts

Social Media Strategy for Nonprofits