Walsworth Blog

The Growth of Magazine Apps | Part Three – Time Well Spent

Digital magazines can get people hooked, or at least inclined to increase their reading time. This topic of time well spent is the third part of our four-part series on the growth and influence magazine media apps are having with readers.

Our series outlines notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the third part looking into the time readers spend with the modern magazine.

Read More >

The Growth of Magazine Apps | Part Two – Paid Digital Content

The number of digital magazine apps is not only skyrocketing, but plenty of folks are willing to pay for them. Paid digital content is the focus of the second part of our four-part series on the growth and influence magazine media apps are having with readers.

Our series showcases notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the second part exploring the increase in paid digital content.

Increase in Paying Readership

In a poll of 796 people who have used e-newsstands to download, find or subscribe to magazine-branded apps, a full 78 percent paid for digital content. Sixty-three percent said pricing seems fair for digital magazines, while 73 percent said they like having the option of paying a flat subscription fee for a big library of magazine brands.

Read More >

The Growth of Magazine Apps | Part One - Readership

Digital magazine apps are exploding, as are the number of people embracing them. This topic is the focus of the first part of our four-part series on the growth and influence magazine media apps are having with readers.

Our series pinpoints notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the first part showcasing those related to the release and readership of digital magazine apps.

Read More >

How to See Your Organization from Your Members' Eyes

Perhaps you’re having a tough time recruiting new members to your trade organization. Or maybe the association member retention rate has hit the skids for your society organization. You know your organization is extremely beneficial; otherwise you wouldn’t be helping to run it. But your members may not think it’s valuable to them.

What gives?

Two things may be going on with trade organizations, society organizations and other associations that are having difficulty with member engagement, recruitment or retention. And the key to solving them both is viewing your organization not as a bigwig leading the pack, but as member who is part of the group’s very core.

You need to see your organization from your members’ eyes. Three strategic tips can help.

Read More >

Social Media Priorities for Businesses: Where Should You Start?

Getting social media “right” is a lot more than amassing a big Twitter following or picking the best Instagram filter for your newest product photos. In a metrics-based world, it is all too easy for businesses to obsess over the number of likes or re-tweets they receive and lose sight of social media’s real purpose: making genuine connections with real customers to foster long-term brand loyalty.

When executed correctly, a great social media strategy will not only tell your business’s story, but also invite participation and create community.

If your business is new to social media, getting started can seem like a daunting, overwhelming task. Follow these steps to focus your time, energy and resources on what matters most:

Read More >

Join the Mailing List

Popular Posts

Social Media Strategy for Nonprofits