Walsworth Blog

How to Evaluate Your Online Presence

When it comes to the modern mode of doing business, your online presence is pretty much your life. This counts double if you happen to be an app creator, digital magazine or other entity that relies on Internet activity to keep your business alive.

Your company website is the core of your online presence, and it should be fortified by social media profiles and an active content marketing strategy.

A few signs can indicate your online presence definitely needs a boost:

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Email Marketing 101

Email marketing can be an integral part of your content marketing plan, or it can be a total bust. While it has the power to generate leads and build relationships, that power will go untapped unless people actually open and act on your emails in the first place.

Statistics for email open and click-through rates can be pretty daunting. Marketing Profs reports a B2B open rate of under 20 percent and a click-through rate of about 5 percent. B2C emails share a similar fate.

Increasing those dismal statistics means paying acute attention to two key aspects of your all your email marketing. These aspects are:

  • When and how often to send out emails
  • Creating an effective email message
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How to Maximize Ad Views within Your Magazine App

In-app ads have been hailed as the fastest-growing sector of mobile advertising, but that future could be bleak unless magazine publishers use effective strategies that entice rather than repel readers. Banner ads, pop-ups and interruptive ads, or ads that try to trick users for a click, are surely doomed to fail. Another weak strategy is treating mobile advertising as simple extensions of traditional online campaigns.

Since mobile publishing apps provide specific advertising advantages as well as potential pitfalls, it’s important to develop a desirable user experience that is primed to succeed.

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Free Adobe Photoshop Extensions for Page Designers

Would you like to quickly and inexpensively enhance your Adobe® Photoshop® toolkit? If so, these free extensions may be for you! I’m always on the lookout for tools that make my life easier as a designer, and I think you may find these useful too as you’re creating page layouts for print or mobile apps.

If you don’t already have the most recent Adobe Extension Manager, you will need either Extension Manager CC or Extension Manager CS6 to take advantage of these extensions.

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A Beginner's Guide to the LinkedIn Publishing Platform

The premise behind LinkedIn’s Publishing Platform is simple: every LinkedIn professional has valuable insights to share – how to sell anything, how to lower churn rates, how to jumpstart a business – and the publishing platform is a natural place to share these insights. And now, thanks to the publishing platform, you can both curate and distribute your professional knowledge.

With more than 277 million members, LinkedIn is the ultimate professional networking site – and now you have even greater access to these members, even if you are not currently connected. Here’s what you can leverage with LinkedIn’s new publishing platform to build your brand and reputation as an industry thought leader.

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