Press releases can be a valuable content marketing tool for promoting your online magazines, web catalog or any other aspect of your business or brand. But writing compelling copy is only half of the equation.
Getting people to actually look at your release is the other. And there’s a rather simple way to gain more visibility for your press releases: throw in some visuals.
PR Newswire performed a hearty analysis of the more than 1 million press releases in its system. It found that those with visual elements nabbed significantly more views than text-only press releases. You need not go into visual overload, either. Adding a single visual element can bring in notable results.Read More >