Walsworth Blog

Why Your Business Should Use Google Analytics

You may know Google Analytics as a quick way to see how many hits your website is getting on any given day, but that’s only the tip of the proverbial iceberg when it comes to what this platform can do.

Packed with powerful tools and amazing insights, Google Analytics can help your business better engage your audience, boost sales and continuously improve your content marketing efforts so you can keep on doing more of the same.

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10 Common Punctuation Mistakes and How to Avoid Them

Utilizing correct punctuation won’t help you make friends or boost your business, but using punctuation incorrectly will make your book, magazine or catalog copy stand out like a sore thumb. Even if people can’t pinpoint your mistake, something will look off about your message, making people less likely to trust what you’re trying to say.

It’s always best to check your writing for common punctuation mistakes so you don’t inadvertently alienate those who will be reading your material.

Here are 10 of the most common punctuation errors people make and how you can avoid making them.

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Why Print Ads Still Dominate in a Mobile World

The slick pages of glossy lifestyle magazines are now largely viewed as mobile content. More and more people are checking their mobile devices instead of the newsstand for the latest headlines. Yet the explosion of mobile devices has not brought about an equally massive explosion for digital advertising.

Would you like to boost advertising revenue? The print ad continues to dominate.

Print Rules the Marketing Dollars

The extent of advertising’s domination can be seen in the amount of money marketers continue to spend on it, which is 12 times the amount spent on ads for mobile devices.

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How to Boost Customer Engagement with Multichannel Marketing

The modern consumer is all over the place: reading blogs, browsing websites, hanging out on social media platforms, searching the Internet, and emailing on their desktop or mobile devices. In order to get their attention and keep your brand in the forefront of their minds, you need to reach out and interact with them wherever they are.

You can achieve this through multichannel marketing.

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Writing a Successful Email

Which email do you look forward to receiving most: an email from your best friend or an email from a massive corporation? And which of those two emails do you prefer to read? Easy choice, isn’t it?

So, if you’re interested in writing a successful marketing email to your audience, try toning down that corporate look and create a more minimalist email design. Write in a conversational, respectful voice.

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