Walsworth Blog

How to Use Social Media to Build Your Brand

Is your business using social media for brand building and customer engagement, or does the fear of a tweet scandal – like US Airways recent NSFW post – keep your company from engaging on social media?

With social media usage now ubiquitous inside and outside of companies, avoiding social media is no longer an option. Businesses need a robust strategy to dynamically engage with customers via social media and build their brand.

Let’s consider MasterCard, a 48-year-old financial services corporation that, up until a few years ago, did not exactly have a reputation for being cutting-edge.

In 2009 when MasterCard’s CEO challenged the company to transform from a B2B financial services company to a consumer-focused payments technology company, social media proved key for accomplishing this branding transition. To integrate social media usage throughout the company, MasterCard launched a “Conversation Suite.”

Conversation Suite is more than just a social media monitoring program – it’s a dynamic, global insights and engagement engine that helps to move MasterCard away from just monitoring social media to using social media data for meaningful engagement that not only informs business decisions, but truly builds MasterCard’s brand.

Whether your business is just starting to use social media for brand building ¬– or your previous social media engagement efforts have fallen short – there’s a lot to learn from MasterCard’s innovative approach to brand engagement.

Here are the top brand-building social media “best practices” for your business:

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Writing Successful Pay-Per-Click Ads for Your App

Ninety-five words. That’s about the maximum length of a pay-per-click ad, including the headline, which means you better choose each and every word with care.

The headline usually gets about 25 characters, followed by a second and third ad line often containing up to 35 characters each. While the limited word count alone can make it feel like creating a PPC ad for your publication’s app is an impossible task, a number of tricks and tips can help you write one that makes people click.

The following best practices will help you write ads that people will actually click:

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7 Essential SEO Tips and Techniques

Is search engine optimization (SEO) dead? All too often, SEO aligns with unprofessional practices, such as link buying, web spamming, content farming and article spinning.

While old-school SEO tactics such as keyword stuffing and link buying may very well be “dead,” when it comes to optimizing content for discovery and conversion, SEO is very much alive.

So too is optimizing websites for user experience – especially when it comes to mobile platforms and responsive site architecture.

SEO is one part content creation and promotion and one part conversion optimization. All aspects of SEO must seamlessly lend themselves to providing an awesome user experience.

Here are the seven essential SEO techniques that your business needs to follow:

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How to Use Your Network to Promote Your App

Once your print magazine joins the digital publishing arena with a Walsworth App, you have the opportunity to leverage the app to help maximize your readership.

Since you already have a solid network of people who enjoy your magazine, you can request that they help you generate buzz to motivate new and existing readers to download and try the app out.

To Bloggers
Online networks are stocked with prolific bloggers, some of whom may already have mentioned your publication, linked to your website, or regularly checked in to review or discuss your content. Now is the time to reach out and recruit them to review your app and blog about it.

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The Power of Walsworth Apps – Audio and Video

 

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