Walsworth Blog

Want to throw an amazing association event? Three keys to making it work

Throwing a truly spectacular event can be an enormous boon to your association. However, it’s a lot of work.

Whether your association has never thrown an event, or you’ve hosted dozens and are hoping to take it to the next level, events require planning. This is not something that can be haphazardly thrown together at the last minute.

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How often should you post to social media?

People have a lot of different opinions about social media. One argument often revisited by marketers is frequency of social media posts.

If you’re looking for a definitive answer, I have bad news. The target is constantly moving, and there are several schools of thought.

We’ve collected the social media theories of several leaders and experts in the field about how often you should post.

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Creating a Successful RFP: A Guide for Associations

Creating a clear and solid Request for Proposal (RFP) sets the foundation for a successful printing project. When it comes time to solicit bids, there are several steps you can take to ensure potential vendors understand what you want. This will save everyone time and effort. You don’t want to waste their time, and you don’t want a printer to commit to something outside their capability wheelhouse because they misunderstood your wishes.

Throughout the entire process, you’ll want to hold yourself and your prospects to two standards: clarity and efficiency.

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The Battle to Gain Consumer Trust in Advertising

We live in a skeptical world. Everything from science to the news generates doubt, and advertising is hardly immune to that skepticism.

Consumers don’t automatically trust advertising, but that doesn’t mean it’s useless. There are still ways to build trust and generate results. Brands may just need to work a little harder and advertise a little more carefully. The multitude of options now available is good for brands. They can combine trusted, established advertising channels with new, more flexible channels for maximum effect.

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Building a Mentorship Program for your Association

Your association may be missing out on a powerful tool: mentorships. Associations are meant to unite members through a common goal or interest. A mentorship program is merely the next step.

Why do I need a mentorship program?

Creating a mentorship program provides tangible support of membership benefits.

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