Walsworth Blog

Writing Successful Pay-Per-Click Ads for Your App

Ninety-five words. That’s about the maximum length of a pay-per-click ad, including the headline, which means you better choose each and every word with care.

The headline usually gets about 25 characters, followed by a second and third ad line often containing up to 35 characters each. While the limited word count alone can make it feel like creating a PPC ad for your publication’s app is an impossible task, a number of tricks and tips can help you write one that makes people click.

The following best practices will help you write ads that people will actually click:

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7 Essential SEO Tips and Techniques

Is search engine optimization (SEO) dead? All too often, SEO aligns with unprofessional practices, such as link buying, web spamming, content farming and article spinning.

While old-school SEO tactics such as keyword stuffing and link buying may very well be “dead,” when it comes to optimizing content for discovery and conversion, SEO is very much alive.

So too is optimizing websites for user experience – especially when it comes to mobile platforms and responsive site architecture.

SEO is one part content creation and promotion and one part conversion optimization. All aspects of SEO must seamlessly lend themselves to providing an awesome user experience.

Here are the seven essential SEO techniques that your business needs to follow:

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How to Use Your Network to Promote Your App

Once your print magazine joins the digital publishing arena with a Walsworth App, you have the opportunity to leverage the app to help maximize your readership.

Since you already have a solid network of people who enjoy your magazine, you can request that they help you generate buzz to motivate new and existing readers to download and try the app out.

To Bloggers
Online networks are stocked with prolific bloggers, some of whom may already have mentioned your publication, linked to your website, or regularly checked in to review or discuss your content. Now is the time to reach out and recruit them to review your app and blog about it.

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The Power of Walsworth Apps – Audio and Video

 

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Increase Readership and Advertising Value with In-App Deals

The digital world has become a playground for the modern consumer, a dynamic that enables you to leverage Walsworth Apps to increase readership and revenue.

Would you like to provide more value to your advertisers? And, would you like to motivate more readers to download your magazine app? Special offers arranged with your advertisers and made available only within your publication app can help accomplish both.

But, to maximize the impact of in-app or app-only deals, there is some promotional legwork that must be done.

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