Walsworth Blog

What’s the Niche Media Conference All About?

Magazine publishers are responsible for content integrity, reader engagement and revenue generation. These aren’t easy tasks taken individually. Add them together and you have a formula for getting trapped in the cycle of meeting daily and weekly challenges without time or energy to consider long-term strategies.

That’s where the Niche Media Conference comes in.

Now in its eighth year, Niche Media’s annual conference focuses on helping publishers increase reader engagement and generate new revenue for their magazines.

This year’s Niche Media Conference takes place Feb. 24-26, 2014, in Charleston, S.C., and includes more than 20 speakers who understand the magazine market.

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How to Create an Editorial Calendar

Content marketing is a must to compete in today’s online arena, but it can lose all effectiveness unless you have an organized system that lets you plan out and keep track of your efforts. A well-kept editorial calendar provides the system you need to consistently draw in the audience you want. Here are five useful tips to help you get started.

1. Set up the foundation

The foundation of your editorial calendar should contain a listing of any important dates around which you can revolve specific content. Depending on what’s important to your company and your target audience, the listing can include holidays, product launches, and any events planned by your company or industry, such as those held by society or trade organizations.

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10 Essentials of Creating an Effective Blog

You may know that a company blog can be good for business, but you may be less certain about what it takes to create an effective one. Producing a high-quality blog is not difficult; especially if you stick with 10 tips that can help you get started.

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Stop Coaching Positive Survey Responses

I have a new pet peeve. Several times in the past year I’ve been encouraged to give high or perfect scores on a survey I’m about to receive.

It started with restaurant servers handing me the receipt, pointing to the link for their online survey, and saying something along the lines of, “If you liked my service today, please give me a perfect rating on this survey.” Soon after, representatives from both my cable company and my cell phone company began the practice of ending every interaction with a plea to rate their service a 9 or 10, even when they couldn’t resolve my issue or weren’t particularly helpful.


Do you understand that you’re implying you don’t want my feedback unless it’s positive? And, what real value is there in that?

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How to Promote Your iOS App

Making the commitment to produce an app for your business is a big decision. You need to determine the frequency of distribution, content and pricing. While Walsworth can help you with these decisions, that’s just one part of the equation. The other part is telling the world about your brand new app. This is where Apple can offer some muscle.

Apple promises to help you reach more iOS users with its tool, iAdWorkbench, which was released last in June 2013. For as little as $50, you can begin to advertise your app and participate in iOS ad campaigns, customize who sees your ads, and make banner ads easier.

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