The deck is stacked against the magazine industry in many ways. People can get faster, more up-to-date information using their computers or phones. They pay less for this information, and they get it instantly. What they don’t get, though, is loyalty.
Today’s Internet emphasizes speed over accuracy, reach over quality. Internet readers go wherever the action is, never stopping to take note of exactly what they’re reading unless they end up at a destination so frequently that it becomes part of their browsing routine. That’s bad for most sites, but it’s good for those that place a premium on delivering great content.
That’s where magazines come in. The truth is, loyalty does exist in today’s age. It’s just harder to build. If you show that your magazine is worth the time and money of your customers, you’ll succeed. To do this, though, you’ll have to ensure that all of your customers’ bases are covered.Read More >