Walsworth Blog

How to Make Pinterest Work for Your Business

Since its launch a little over three years ago, Pinterest’s subscriber base has grown to 70 million users. So it’s no surprise that businesses are using Pinterest as a marketing tool.

Since Pinterest is a visual medium, understanding how to get the most with Pinterest to help market your products is a cinch if you’re a retailer selling goods to consumers. Items from your inventory simply become your “pins.”

But if your organization is in the services or business-to-business space, using Pinterest as a marketing tool may not seem like a natural fit at first glance. The key to success, however, is just to think “visual.”

Here are a few ways your company can take advantage of the marketing opportunities Pinterest offers, even if you’re not in the retail space:

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Four Advantages of Using LinkedIn

If you’re even a little familiar with LinkedIn, the first thing you probably think of when you hear the name of this popular social site is “recruiting,” or maybe “networking.” And, yes, it’s true.

The site did start out with a primary aim of linking employers with potential employees, providing a place for individuals to post resumes and offer referrals and for employers to post current job openings.

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Key Benefits for Using Google+

As just covered in our Is Social Media Right for Your Organization? post, many businesses are actively working to understand the benefits of social media and how to reap them. This can be especially true for organizations in the business-to-business (B2B) space where building a social media following can be more challenging.

While social media sites such as Facebook and LinkedIn are commonly understood to have business applicability, the business benefits of other social media sites may not be as clear, usually because they don’t enter our conversation as often. Google+ is an excellent example of this.

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Is Social Media Right for Your Organization?

The era of social media arrived a few years ago, and it looks like it’s here to stay. According to the Harvard Business Review, nearly 80 percent of companies currently use or plan to incorporate it into their marketing. Clearly, the trend is moving towards social media becoming a major marketing force; however, that doesn’t necessarily mean you have to dive right in.

Request Integrated Content Marketing Stategy WhitepaperAfter all, Facebook, Twitter and the like aren’t all sunshine and rainbows. It can be a confusing world and can alienate customers just as fast as it can help you to generate new ones. That said, if you manage your social media accounts correctly, your company is likely to reap major benefits.

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8 Key Components of Integrated Marketing

In today’s world, marketing isn’t just about being creative or original. It’s also important to be diversified, particularly in terms of how you’re marketing your products and services.Request Integrated Content Marketing Stategy Whitepaper

Many people talk about the Internet as though it’s a single entity, but this view couldn’t be further from the truth for marketers. Digital marketing requires a fully integrated campaign that is spread across multiple platforms. And while online marketing is crucial for companies, you shouldn’t forget about traditional forms of advertising to round out the campaign.

So, what are the elements of an integrated marketing campaign? Here are key areas you want to hit:

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