Walsworth Blog

8 Key Components of Integrated Marketing

In today’s world, marketing isn’t just about being creative or original. It’s also important to be diversified, particularly in terms of how you’re marketing your products and services.Request Integrated Content Marketing Stategy Whitepaper

Many people talk about the Internet as though it’s a single entity, but this view couldn’t be further from the truth for marketers. Digital marketing requires a fully integrated campaign that is spread across multiple platforms. And while online marketing is crucial for companies, you shouldn’t forget about traditional forms of advertising to round out the campaign.

So, what are the elements of an integrated marketing campaign? Here are key areas you want to hit:

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Walsworth Featured on Fox Business Network®

Reading by email? This post contains an embedded video. Please click through to the site to watch.Request Integrated Content Marketing Stategy Whitepaper

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10 Helpful Photoshop CC® Features for Designers

If you are a professional designer like me, you probably get pumped up when you find tools that help make your job easier by saving time and enhancing quality. Version 14.0 of Adobe® Photoshop®, commonly known as Photoshop CC, did just that by improving capabilities from previous versions as well as by adding brand new ones.Request Integrated Content Marketing Stategy Whitepaper

Released on June 17, Photoshop CC includes the following 10 features that professional page designers should be aware of.

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Growing Ad Rates without Shrinking Revenue

Back in the day, it was a given — with every new calendar year came another ad rate increase. You could usually budget for 2% over the previous year, perhaps more if you were aggressive. You’d cover costs and then some.Request Integrated Content Marketing Stategy Whitepaper


Not so much.

Reducing costs and fighting for share of the advertising budget can seem like a full-time proposition for any size association.

Yet a recent Ad Age study found 18% of magazine advertisers planned an increase in spending over the coming year. Savvy publishers will go after that share with increased ad rates by getting buy-in from key supporters, basing the discussion in terms of increased value, and consistently marketing their publications effectively.

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What Your Business Should Know about Wikipedia

Most businesses are actively working to improve their visibility online through Search Engine Optimization (SEO). And, for anyone taking notice, online searches often list a Wikipedia reference as one of the top results.

So, if a company is working to increase online visibility, shouldn’t they make sure their organization is referenced in Wikipedia as part of their SEO efforts? After all, anyone can add to and edit Wikipedia content, right?Request Integrated Content Marketing Stategy Whitepaper

The answers to these questions are surprisingly complex, especially due to Wikipedia’s guidelines regarding conflict of interest, notability and verifiability.

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