Walsworth Blog

10 Helpful Photoshop CC® Features for Designers

If you are a professional designer like me, you probably get pumped up when you find tools that help make your job easier by saving time and enhancing quality. Version 14.0 of Adobe® Photoshop®, commonly known as Photoshop CC, did just that by improving capabilities from previous versions as well as by adding brand new ones.Request Integrated Content Marketing Stategy Whitepaper

Released on June 17, Photoshop CC includes the following 10 features that professional page designers should be aware of.

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Growing Ad Rates without Shrinking Revenue

Back in the day, it was a given — with every new calendar year came another ad rate increase. You could usually budget for 2% over the previous year, perhaps more if you were aggressive. You’d cover costs and then some.Request Integrated Content Marketing Stategy Whitepaper

Now?

Not so much.

Reducing costs and fighting for share of the advertising budget can seem like a full-time proposition for any size association.

Yet a recent Ad Age study found 18% of magazine advertisers planned an increase in spending over the coming year. Savvy publishers will go after that share with increased ad rates by getting buy-in from key supporters, basing the discussion in terms of increased value, and consistently marketing their publications effectively.

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What Your Business Should Know about Wikipedia

Most businesses are actively working to improve their visibility online through Search Engine Optimization (SEO). And, for anyone taking notice, online searches often list a Wikipedia reference as one of the top results.

So, if a company is working to increase online visibility, shouldn’t they make sure their organization is referenced in Wikipedia as part of their SEO efforts? After all, anyone can add to and edit Wikipedia content, right?Request Integrated Content Marketing Stategy Whitepaper

The answers to these questions are surprisingly complex, especially due to Wikipedia’s guidelines regarding conflict of interest, notability and verifiability.

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Best Practices for Tracking Customer Satisfaction

Most organizations want to know how satisfied their customers are because they recognize that dissatisfied customers usually take their business elsewhere. Unfortunately, many organizations don’t have a formal program in place to gather and track customer satisfaction, and have to rely on anecdotal information.

In my experience, informal feedback is a fickle animal that comes in waves and often leads to knee-jerk decision making and ineffective improvement efforts. It can be exhausting to an organization that gets into a mode of scrambling to put out daily fires of the loudest or most urgent feedback of the moment.Request Integrated Content Marketing Stategy Whitepaper

Operating in firefighter mode can also short-circuit an organization’s ability to plan and execute longer term efforts that have potential to address problem issues that matter most to customers. If you find your organization in this scenario, a formal customer satisfaction program may help you regain your own daily sanity and significantly improve your customers’ experience as well.

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iOS 7 – Swallowing the Red Pill

Do you remember “The Matrix” movie series? A decision had to be made by Neo to take either the blue pill or red pill. The blue pill would allow him to remain in his present condition with a world he understands, while the red pill would open his eyes to a whole new reality.

With the introduction of iOS 7 by Apple, we are given the same option – stay with what we know, or move into to a new (more fluorescent and flat) world.

Some will choose the blue pill for now, and remain in the pretty 3D world that has been home to the iOS experience so far. Others will swallow the red pill, opting for the new and being rewarded (according to Apple) with a cleaner and more modern look. Sadly, users of the original iPad 1 don’t have a choice since it isn’t compatible with iOS 7 and can’t be upgraded beyond iOS 6.New Call-to-action

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