Walsworth Blog

Leveraging LinkedIn for Associations

Social media can be a low-cost tool for associations. The various platforms allow associations to drive membership and engage with existing members.

LinkedIn has remained a place for professional interactions since its beginning, and continues to offer valuable resources. It has become a hub of expert advice, networking and awareness.

LinkedIn offers helpful step-by-step instructions for nonprofits to get started. These instructions can be a useful resource for associations. Once you’ve established your presence, it’s time to reap the rewards.

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Division of American Library Association Finds Success with New Publishing App

When it came time for Choice to facilitate a technology overhaul, building a new part was a necessary component. Choice is a publishing unit of the Association of College and Research Libraries (ACRL), which falls under the umbrella of the American Library Association. Their publications include Choice magazine and the Choice Reviews database.

Updating Technology
Creating an app was part of a push to modernize Choice’s offerings.

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Improve Your Social Media Strategy with Walsworth’s New eBook for Nonprofits

Social media can be a powerful marketing tool for nonprofit organizations.

Walsworth has created a guide specifically aimed at nonprofits, although for-profit companies may also find value in its pages. This eBook describes how to make the most of social media.

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Create an Amazing Book or Magazine with Walsworth’s Unique Print Capabilities

It’s nice to have options. And with the multitude of possibilities available at Walsworth’s printing facilities, your publication can really stand out on the shelf.

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Save Your Magazine Big Money

People are always looking to save money, and it’s no different for niche magazine publishers.

Fabi Preslar, with SPARK Publications, and Kevin Evans, with WEB Media Group, gave a presentation titled 17 Huge (Hidden) Magazine Cost Saving Ideas at the Super Niche Media Event in Charlotte, North Carolina. They laid out four major areas where niche publishers can potentially save big money: people, processes, product and promotion.

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