Walsworth Blog

Welcome to Our New Website

We are excited to announce the release of the new walsworth.com. Our newly designed website has been created to provide you with digital and print resources to assist your organization with growing revenue, improving customer engagement and realizing meaningful results.

The updated website includes a new navigation structure to help you quickly find the information you need and gives you insightful resources when considering strategic opportunities. We also included imagery of our people and places to give you a better sense of who we are, what we believe and the markets we serve.

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Event Promotion Best Practices to Generate Success

Effective promotion is critical to the success of your event, but too often marketing and promotion activities end when the first session begins. To keep attendees engaged, generate interest from those not able to attend, and receive the best value from all of your hard work, promotion must occur before, during and after the event.

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Walsworth Turns 80 Years Old

Walsworth is turning 80 and we are looking forward to celebrating all year long with you. To kick off our birthday year, here’s a special message from our Chief Executive Officer, Don O. Walsworth:

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Building the Foundation for an Effective Content Marketing Strategy

Content marketing is a brand-focused campaign designed to engage a specific target audience. This concept can grow your market and business, but too many people jump into the activities of content marketing without creating a strong foundation. Without this base, content marketing becomes a scattered activity that does not achieve your true goal – expanding your brand’s awareness and your customer base. To be effective, you must build your content marketing strategy from the ground up.

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Best Practices to Curate Content to Benefit Your Business

An engaged audience translates into brand awareness and sales, but many companies struggle to create the effective blog content and timely social media postings needed to achieve this goal.

Curated content is a powerful tool to attract customers and enhance loyalty if the process is well managed. A mix of self-generated and curated content keeps your audience engaged and saves you time. Utilize these curation practices to best position your organization as the go-to website and source for your industry.

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