Content marketing is a brand-focused campaign designed to engage a specific target audience. This concept can grow your market and business, but too many people jump into the activities of content marketing without creating a strong foundation. Without this base, content marketing becomes a scattered activity that does not achieve your true goal – expanding your brand’s awareness and your customer base. To be effective, you must build your content marketing strategy from the ground up.Read More >
Your website serves many purposes. It introduces your business to potential clients, allows web-based purchases and supports current customer needs. Over time, your website may lose its effectiveness and will need to be updated to successfully perform its functions and engage your target audience. Approach the redesign process by considering what currently works, what can be done better, your budget and timeline, and promotion ideas to ensure that the process achieves the best results.Read More >
It doesn't take a great leap of faith for me to bet that your association is looking for ways to grow membership. It's also an easy bet that your association is looking for innovative ways to improve retention of your current members while also working to attract new members.
And, since it's also likely that you've been collecting a lot of data about current and prospective members, your association is probably well positioned to utilize that data to really get people's attention.Read More >
“There is no digital strategy anymore, just a strategy in a digital world.” That quote, by Antoine Lhosmot of Potentialpark Group, hits on the need for publishers to develop integrated print and digital communication.
Chad Beatty, business development manager for Walsworth’s Commercial Division, assists with digital opportunities for publishers. To help business and organizations get the most from their print and digital communications, he uses Walsworth’s Digital Presence Assessment (DPA) to measure overall performance of their digital assets.
In this interview, Chad discusses the DPA process and the value of doing a Walsworth DPA.Read More >
The purpose of print publications has always been to deliver content to readers. Now, with the Internet, email, social media, apps and more, there are many ways to reach readers with your content. If you know how to do a color check on your publication, but are not aware of how website navigation affects your readership, it’s time to look at your print publication and determine the best way to reach readers and, subsequently, increase revenue.
Walsworth is here to help with its Content Assessment, which is a thorough assessment of how well your content is organized, distributed and presented across the all potential print and digital channels. The Content Assessment typically builds upon the insights and recommendations that were provided through our Digital Presence Assessment, which is a quick X-ray of how well your website, email, social media, app or digital edition and any paid content or promotions are performing.
In this interview, John Burgess, Director of Strategy and Innovation, explains the Content Assessment and why publishers should consider going through this process.Read More >