Walsworth Blog

Is Your Digital Presence Good for Business?

When you find a few minutes to consider your organization’s digital presence, do these thoughts race through your mind?

  • “I don’t know how my website is performing.”
  • “I’m not getting enough traffic to my website.”
  • “I don’t know how my email newsletter is performing.”
  • “How do I attract more subscribers to my eNewsletter?”
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How to Harness the Power of Case Studies

When marketing your products or services, don't neglect case studies and their basic ingredients, which give potential customers or clients feedback on the benefit of learning from someone else's experiences.

Potential customers won't rely just on your say-so that your products or services are terrific. They want to hear what people have to say, both in informal reviews and in more dynamic case studies. A case study endorses the product and illustrates value and potential in a different way than your press releases, white papers and blog posts can do. In this format, the case study tells a story, much like a newspaper feature story, with a narrative that personalizes your company and what it offers.

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How to Spark Interest With Effective Blogging

Maintaining a blog is still the best inbound marketing strategy for your company. Effective blogging attracts interest in your business or organization, promotes your brand and drives traffic to your sites, and you can do it with storytelling rather than selling. Blogging effectively can reap significant rewards.

Reach the readers you want to engage by using these tools:

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Investing in Print Magazine Pays Nonprofits Dividends

Nonprofit organizations have a never-ending job of getting their word out to attract supporters. Letting people know about your organization – why it exists, what it does, who it helps and how they can support it – increases interest, participation and funding. The Internet, email, digital publishing and social media have greatly increased the ways nonprofits make connections with people, but good old-fashioned print publishing has its place, and magazine printing can greatly benefit your nonprofit.

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Techy Ways to Increase Productivity

Having helpful technology, from hardware to software to gadgets, there are many tech tools to help you work smarter and increase office productivity. Here are some tech tools to consider that could be helpful to both your business and your staff to streamline work, make tasks more efficient, and limit employee discomfort. They may even help staff avoid burnout and boost employee morale.

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