Walsworth Blog

7 Essential SEO Tips and Techniques

Is search engine optimization (SEO) dead? All too often, SEO aligns with unprofessional practices, such as link buying, web spamming, content farming and article spinning.

While old-school SEO tactics such as keyword stuffing and link buying may very well be “dead,” when it comes to optimizing content for discovery and conversion, SEO is very much alive.

So too is optimizing websites for user experience – especially when it comes to mobile platforms and responsive site architecture.

SEO is one part content creation and promotion and one part conversion optimization. All aspects of SEO must seamlessly lend themselves to providing an awesome user experience.

Here are the seven essential SEO techniques that your business needs to follow:

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How to Use Your Network to Promote Your App

Once your print magazine joins the digital publishing arena with a Walsworth App, you have the opportunity to leverage the app to help maximize your readership.

Since you already have a solid network of people who enjoy your magazine, you can request that they help you generate buzz to motivate new and existing readers to download and try the app out.

To Bloggers
Online networks are stocked with prolific bloggers, some of whom may already have mentioned your publication, linked to your website, or regularly checked in to review or discuss your content. Now is the time to reach out and recruit them to review your app and blog about it.

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The Art of Preserving Your Heritage

The Donning Company Publishers is a specialty book publisher of limited-edition commemorative volumes, pictorial histories and contemporary portraits. Donning limited-edition books are custom-tailored to celebrate and preserve your heritage. Each Donning book is created with the highest standards for editorial and design excellence and quality craftsmanship.

The Donning Company Publishers began in the mid-1970s when the company’s founders published a pictorial history of their hometown. The volume was an immediate success.

A Rich History

In the following years, Donning would bring award-winning “Portraits of America” series to cities, counties, states and regions from Alaska to Florida, Maine to Hawaii. Using our innovative marketing techniques, we expanded our original “Portraits” concept to include historical and contemporary volumes on colleges and universities, businesses and associations, golf and country clubs, and multicultural heritage.

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Capturing History in Print

The Walsworth History Division has been helping historical and genealogy societies, police and fire departments, churches, and businesses as well as individuals capture their history in print. We work one-on-one with each customer to guide them through the process of gathering the history and photos, organizing the material for production, and then designing their book to fit their individual needs.

Once the manuscript is complete, we create 15 to 20 sample design pages for their approval. We will design the opening pages, and a couple of sections. We want the customer to have as much input in the designing of the book as they like.

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Why Safety Isn’t a Goal at Walsworth

You may be surprised to hear that providing a safe place to work isn’t a goal at Walsworth. It’s not an initiative, a priority or a strategy either. Ensuring our employees’ safety is more important than any of these things. We believe safety is a non-negotiable behavior that everyone must follow.

With this philosophy in mind, we recently reviewed our safety policies and realized we could do better. Walsworth employees deserve our best efforts. They deserve to be as safe as possible. And I know your employees do, too.

If your company is considering implementing a safety program, or is changing from its current program, here are two important points we’ve learned on our safety journey.

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