Walsworth Blog

What’s the Niche Media Conference All About?

Magazine publishers are responsible for content integrity, reader engagement and revenue generation. These aren’t easy tasks taken individually. Add them together and you have a formula for getting trapped in the cycle of meeting daily and weekly challenges without time or energy to consider long-term strategies.

That’s where the Niche Media Conference comes in.

Now in its eighth year, Niche Media’s annual conference focuses on helping publishers increase reader engagement and generate new revenue for their magazines.

This year’s Niche Media Conference takes place Feb. 24-26, 2014, in Charleston, S.C., and includes more than 20 speakers who understand the magazine market.

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Stop Coaching Positive Survey Responses

I have a new pet peeve. Several times in the past year I’ve been encouraged to give high or perfect scores on a survey I’m about to receive.

It started with restaurant servers handing me the receipt, pointing to the link for their online survey, and saying something along the lines of, “If you liked my service today, please give me a perfect rating on this survey.” Soon after, representatives from both my cable company and my cell phone company began the practice of ending every interaction with a plea to rate their service a 9 or 10, even when they couldn’t resolve my issue or weren’t particularly helpful.

Seriously?

Do you understand that you’re implying you don’t want my feedback unless it’s positive? And, what real value is there in that?

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How to Build a Loyal Magazine Audience

The deck is stacked against the magazine industry in many ways. People can get faster, more up-to-date information using their computers or phones. They pay less for this information, and they get it instantly. What they don’t get, though, is loyalty.

Today’s Internet emphasizes speed over accuracy, reach over quality. Internet readers go wherever the action is, never stopping to take note of exactly what they’re reading unless they end up at a destination so frequently that it becomes part of their browsing routine. That’s bad for most sites, but it’s good for those that place a premium on delivering great content.

That’s where magazines come in. The truth is, loyalty does exist in today’s age. It’s just harder to build. If you show that your magazine is worth the time and money of your customers, you’ll succeed. To do this, though, you’ll have to ensure that all of your customers’ bases are covered.

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Magazine Media Delivers Powerful Relationships

Last year, magazine media (print plus tablet) became a growing and preferred form of content distribution and consumption. Check out these notable facts (source: www.technologytell.com):

  • The top 25 print magazines reach 48% more adults than the top 25 prime time television shows.
  • There are currently 7,390 print magazines published in the U.S. today—the most in 10 years.
  • 105 print magazines have been around and thriving for 50 years or more; only nine TV programs can boast the same.
  • Magazines rank as the #1 medium for advertising acceptance (76%); TV ranked third.
  • Consumers’ favorite places to look at ads: 45% print magazine, 23% TV show, 11% website.

Today’s successful magazine publishers understand they must be present in every platform (print, tablet, smartphone, or on the web) and they need to build brand awareness and make their content available anywhere, anytime and on any device.

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2013 – A Better Year for Print Markets

It’s always easier to look back at a year when the review turns up mostly good news, and, as it turns out, 2013 was a pretty good year for magazine, catalog and book markets alike.

Magazines
Especially after the 2012 end-of-year report by MediaPost News about a continued loss of advertising revenue in magazine markets, the best news for 2013 was the continued and significant decline of magazine closures. Only 56 titles closed in 2013, down from 82 closures in 2012 and a cataclysmic high of 428 closures in 2009. This, added to growing magazine readership, indicates the magazine market is stabilizing. Hopefully, the just- approved exigent postal rate increase won’t reverse this positive trend.

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