Walsworth Blog

How often should you post to social media?

People have a lot of different opinions about social media. One argument often revisited by marketers is frequency of social media posts.

If you’re looking for a definitive answer, I have bad news. The target is constantly moving, and there are several schools of thought.

We’ve collected the social media theories of several leaders and experts in the field about how often you should post.

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Incorporating video into your B2B marketing strategy

People like watching video. Data shows that four times as many customers would rather watch a video about a product than read about it. So what does that mean for your B2B marketing strategy?

It’s not everything, but monetizing video can be a key tool in your marketing plan.

Incorporating videos does not have to be expensive, time-consuming or complicated. A little bit of effort can result in a more engaged audience.

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How nonprofits can stay relevant and engaging on social media

Running your organization’s social media can be both and art and a science. You can find data on the best times to post. You can learn how to boost SEO using social media. However, some keys to social media success are less tangible.

Walsworth’s eBook, Social Media Strategy for Nonprofits explores ways to maximize social media results with minimal monetary investment, including how to stay relevant and engaging.

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Improve Your Social Media Strategy with Walsworth’s New eBook for Nonprofits

Social media can be a powerful marketing tool for nonprofit organizations.

Walsworth has created a guide specifically aimed at nonprofits, although for-profit companies may also find value in its pages. This eBook describes how to make the most of social media.

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How Publishers Can Drive Revenue With a Content Hub

When it comes to digital presence, publishers are often aiming at a moving target. The expectations for online offerings are rapidly changing. It wasn’t that long ago many publishers slapped a PDF on their website, called it good, and the customer was happy. Now, this outdated style will have website visitors laughing (at you, not with you).

As the battle for reader attention continues, content hubs are becoming a necessary one-stop-shop. Andrew Shackelford, a Walsworth sales representative, is an experienced business development and marketing leader. He defines a content hub as “an online brand presence that leverages the value of content to achieve organizational marketing goals.”

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Social Media Strategy for Nonprofits