Walsworth Blog

Marketing to Millennials, Part 2: Tips for Publishers

In Part 1 of our Marketing to Millennials series, we described why people born in the early 1980s to the early 2000s are such an important market segment.

In this post, we’re going to take a look at specific ways publishers can target this important demographic.

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Marketing to Millennials, Part 1: How to Connect

Millennials — people born in the early 1980s through the early 2000s — spend $1.3 trillion a year. They currently make up the vital demographic of 18- to 35-year-olds. But they’re a varying group of 18- to 35-year-olds, and marketing to Millennials is a different prospect.

This is not a monolithic group by any means. Millennials are more racially diverse, far more politically independent than any other demographic group, and more likely to be unaffiliated with a religion. These young people have grown up in a culture of individuality. They have been praised for their talents and rewarded for their successes. They don’t settle into the typical rites of passage that their predecessors did, such as getting married, buying a home and having children at socially appropriate times. They may not do any of these things, or they may do them at non-typical stages of life.

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6 Tips to Make Sure Your Writing is Really Done

Whether you're writing an article, blog post or news release, it's crucial to ensure your work is written in an authoritative yet approachable style. Making certain that your writing is free of typographical errors, misspellings and grammar blunders will improve content clarity and improve readability. That means more than skimming and running spell check to catch typos and obvious errors. Look over your work closely to avoid errors like run-on sentences, comma splices and subject-verb agreement, as well as to ensure your work has proper flow and tone.

Mistakes are bound to happen occasionally, but paying close attention, keeping your eyes out for common problems and giving your work multiple reads can keep errors to a minimum. Take a look at some common problem areas for which diligence can pay off.

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Choosing the right image to get your content seen

Choosing the right image can enhance your blog posts as much as carefully crafting your headline, sometimes even more so. Your image selection can help get your content seen because you only have a small window in which to lure the reader, and eye-catching visuals can do the job. The headline and content still have to measure up, but your message can be fantastic and go unread if it's not packaged well.

You can get images in a number of different ways, from purchasing images from stock photography sites to taking your own shots. It makes sense to use multiple methods, like those mentioned here.

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Gutenberg's Legacy and the Continued Power of Print

When German craftsman and inventor Johannes Gutenberg introduced the printing press in 1439, he opened the door to widespread access to printed books. Not only did the printing press revolutionize how printed materials were created, it also improved the spread of knowledge and information. Today, in our never-ending quest for informational and entertaining content, we voraciously consume books, magazines, newsletters and other sources of the printed word.

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