When you write a press release, it's important to get to the point right away. After all, your press release won't be seen if it doesn't get picked up by news sources who run press releases that interest them. Busy editors, journalists, bloggers and website owners who read your copy should be able to know what your business news is after reading the first paragraph or two, so start your press release right. Flowery, self-praising or mysterious leads are annoying to these busy people, but worse for you because they might stop reading and move on to the next pitch in their inbox.
Write a strong headline, a concise lead, supporting details and a closing paragraph, add your company info and links, have someone else proofread your copy, and you're done. If the point of your press release is to announce, for example, that a publication company has added a new online magazine, this is the most important thing you have to say, so start there.Read More >