Walsworth Blog

5 Steps for Turning Facebook Fans into Customers

Facebook isn’t just a social media website for sharing personal status updates and photographs anymore. It’s also a place where thousands of businesses are finding new customers.

With Facebook’s sophisticated and precise audience-targeting capability, it has become a powerful marketing tool. The most effective Facebook marketing strategy is to offer a free, but high-value, product such as an eBook or webinar, so you can turn fans into new email subscribers.

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Using LinkedIn Groups to Expand Your Audience

Although LinkedIn started as a place for individuals to network and research job opportunities, it has become a powerful tool for businesses to establish their brand and connect with their audience.

LinkedIn should be a part of your marketing strategy, as explained in our LinkedIn series of articles covering getting started with LinkedIn, the advantages of using LinkedIn, and using LinkedIn for membership campaigns.

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Are Your Nonprofit Fundraising Efforts Compliant?

Nonprofit organizations play important roles in our society, often meeting community needs that would otherwise be underserved. Since nonprofit organizations are often dependent on fundraising for the money necessary to carry out their missions, it is especially important that fundraising campaigns are compliant with state and federal regulations.

Online fundraising is attractive because setting up a website to conduct these campaign efforts has become easier as technology has advanced. As covered in our What Makes a Great Landing Page? and Why Landing Pages Are Critical to Your Success articles, online campaigns can generate a lot of traffic when part of an integrated content marketing strategy

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How-to: Expand Your Audience Reach with an Instagram Contest

I am a fan of practical, how-to articles, especially those that present a process with a payoff, and that take time to discuss the pros and cons of various approaches. So, when I read Krista Bunskoek’s article on Social Media Examiner’s blog about running successful Instagram contests to expand your audience reach, I was immediately intrigued.

Bunskoek, a content marketer at Wishpond, outlines the pros and cons of three Instagram contest types, and then dives right into the specifics of running the contest type you choose and provides a guide through the process of a successful engagement campaign.

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It’s an excellent follow-up to my Why Instagram May Be Instagreat for Your Business article, which outlines the key benefits of using Instagram to engage your audience.

Bunskoek’s article below takes audience engagement one step further by detailing how to use Instagram to expand your audience reach.

If you have questions about your audience engagement strategy, please contact Walsworth. We would love to help.

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The Role of Your Website in Your Integrated Content Marketing Strategy

I don’t know how many years you’ve been “surfing the web” (which was a hip thing to say back in the 1990s), but if you’re anything like me, you’ve witnessed some astounding innovation in website design and technology.

In the early days, companies set up websites as a virtual brochure – their location, their phone number and maybe an overview of their products and services. And after setting up their website, they pretty much left it alone. After all, websites were difficult to set up, and updates weren’t much easier, so the content was typically static for as long as a company could bear to forgo expensive changes.

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