Social media has taken the world by storm, and with good reason. It’s a boon for businesses because it facilitates easy and frequent communication with a customer base that’s constantly connected. But what does social media really do for a business? The answer is a little more complicated than you might think.
The Power of Social Media
While email messaging can be effective for communicating with both customers and prospects, the audience is limited to people you know about. The biggest benefit of social media is its ability to attract the attention of people you weren’t previously aware of.