Walsworth Blog

How nonprofits can stay relevant and engaging on social media

Running your organization’s social media can be both and art and a science. You can find data on the best times to post. You can learn how to boost SEO using social media. However, some keys to social media success are less tangible.

Walsworth’s eBook, Social Media Strategy for Nonprofits explores ways to maximize social media results with minimal monetary investment, including how to stay relevant and engaging.

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Improve Your Social Media Strategy with Walsworth’s New eBook for Nonprofits

Social media can be a powerful marketing tool for nonprofit organizations.

Walsworth has created a guide specifically aimed at nonprofits, although for-profit companies may also find value in its pages. This eBook describes how to make the most of social media.

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How Publishers Can Drive Revenue With a Content Hub

When it comes to digital presence, publishers are often aiming at a moving target. The expectations for online offerings are rapidly changing. It wasn’t that long ago many publishers slapped a PDF on their website, called it good, and the customer was happy. Now, this outdated style will have website visitors laughing (at you, not with you).

As the battle for reader attention continues, content hubs are becoming a necessary one-stop-shop. Andrew Shackelford, a Walsworth sales representative, is an experienced business development and marketing leader. He defines a content hub as “an online brand presence that leverages the value of content to achieve organizational marketing goals.”

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Monetizing Video for Your Printed Publication

Publishers may be under-utilizing a platform with huge potential: video.

In fact, it’s so big, Niche Media had two people deliver presentations titled Monetizing Video at the Niche Digital Conference in Denver, Colorado.

There are several reasons to make videos. It can help keep your publication current, bring subscribers to your website, increase their engagement and loyalty, and bring in organic traffic. There’s also the potential to bring in revenue.

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Increasing Revenue by Attracting Whales with Premium Content

In the world of digital magazine subscriptions, “whales” are a publisher’s big spenders. And, with a little added attention, they can greatly increase revenue streams for niche publishers.

Rob Ristagno, CEO of the Sterling Woods Group, shared success tips with attendees at the Niche Media's conference in Denver, Colorado. During his session called Creating Premium Memberships for Your “Whales,” Ristagno focused on techniques to grow paid digital memberships.

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