Walsworth Blog

How Publishers Can Drive Revenue With a Content Hub

When it comes to digital presence, publishers are often aiming at a moving target. The expectations for online offerings are rapidly changing. It wasn’t that long ago many publishers slapped a PDF on their website, called it good, and the customer was happy. Now, this outdated style will have website visitors laughing (at you, not with you).

As the battle for reader attention continues, content hubs are becoming a necessary one-stop-shop. Andrew Shackelford, a Walsworth sales representative, is an experienced business development and marketing leader. He defines a content hub as “an online brand presence that leverages the value of content to achieve organizational marketing goals.”

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Monetizing Video for Your Printed Publication

Publishers may be under-utilizing a platform with huge potential: video.

In fact, it’s so big, Niche Media had two people deliver presentations titled Monetizing Video at the Niche Digital Conference in Denver, Colorado.

There are several reasons to make videos. It can help keep your publication current, bring subscribers to your website, increase their engagement and loyalty, and bring in organic traffic. There’s also the potential to bring in revenue.

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Increasing Revenue by Attracting Whales with Premium Content

In the world of digital magazine subscriptions, “whales” are a publisher’s big spenders. And, with a little added attention, they can greatly increase revenue streams for niche publishers.

Rob Ristagno, CEO of the Sterling Woods Group, shared success tips with attendees at the Niche Media's conference in Denver, Colorado. During his session called Creating Premium Memberships for Your “Whales,” Ristagno focused on techniques to grow paid digital memberships.

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Event Promotion Best Practices to Generate Success

Effective promotion is critical to the success of your event, but too often marketing and promotion activities end when the first session begins. To keep attendees engaged, generate interest from those not able to attend, and receive the best value from all of your hard work, promotion must occur before, during and after the event.

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Building the Foundation for an Effective Content Marketing Strategy

Content marketing is a brand-focused campaign designed to engage a specific target audience. This concept can grow your market and business, but too many people jump into the activities of content marketing without creating a strong foundation. Without this base, content marketing becomes a scattered activity that does not achieve your true goal – expanding your brand’s awareness and your customer base. To be effective, you must build your content marketing strategy from the ground up.

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