Walsworth Blog

The Growth of Magazine Apps | Part Four – Digital Ad Engagement

If you don’t think people pay attention to your digital magazine ads, it’s time to think again. Digital ad engagement is the fourth part of our four-part series on the growth and influence magazine media apps are having with readers.

Our series touches on notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the fourth part showcasing how effective digital ads can be.

Digital Ads vs. Print Ads

Digital Presence Assessment Info RequestWhen it comes to noticing ads in a magazine, equal numbers of consumers are prone to noticing both digital and print. When it comes to taking action, however, digital ads take the lead. Seventy-one percent of folks who noticed digital ads took action, compared to the 59 percent who took action after noticing a print ad.

Read More >

The Growth of Magazine Apps | Part Three – Time Well Spent

Digital magazines can get people hooked, or at least inclined to increase their reading time. This topic of time well spent is the third part of our four-part series on the growth and influence magazine media apps are having with readers.

Our series outlines notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the third part looking into the time readers spend with the modern magazine.

Read More >

The Growth of Magazine Apps | Part Two – Paid Digital Content

The number of digital magazine apps is not only skyrocketing, but plenty of folks are willing to pay for them. Paid digital content is the focus of the second part of our four-part series on the growth and influence magazine media apps are having with readers.

Our series showcases notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the second part exploring the increase in paid digital content.

Increase in Paying Readership

In a poll of 796 people who have used e-newsstands to download, find or subscribe to magazine-branded apps, a full 78 percent paid for digital content. Sixty-three percent said pricing seems fair for digital magazines, while 73 percent said they like having the option of paying a flat subscription fee for a big library of magazine brands.

Read More >

The Growth of Magazine Apps | Part One - Readership

Digital magazine apps are exploding, as are the number of people embracing them. This topic is the focus of the first part of our four-part series on the growth and influence magazine media apps are having with readers.

Our series pinpoints notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the first part showcasing those related to the release and readership of digital magazine apps.

Read More >

Social Media Priorities for Businesses: Where Should You Start?

Getting social media “right” is a lot more than amassing a big Twitter following or picking the best Instagram filter for your newest product photos. In a metrics-based world, it is all too easy for businesses to obsess over the number of likes or re-tweets they receive and lose sight of social media’s real purpose: making genuine connections with real customers to foster long-term brand loyalty.

When executed correctly, a great social media strategy will not only tell your business’s story, but also invite participation and create community.

If your business is new to social media, getting started can seem like a daunting, overwhelming task. Follow these steps to focus your time, energy and resources on what matters most:

Read More >

Join the Mailing List

Popular Posts

Social Media Strategy for Nonprofits