Walsworth Blog

Is Tumblr Right for Your Business?

Tumblr may be less popular than Twitter or Facebook, but that doesn’t make it less powerful for spreading the word about your brand. This microblogging site lets you set up any number of customized blogs that feature photos, text, quotes, links, videos, music or any multimedia content of your choice from just about anywhere you happen to be. Social Media Examiner says Tumblr is home to more than 132 million blogs and ranks as one of the top 15 sites in the U.S.

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Need a Social Media Role Model? Consider Weird Al

Let’s face it. We all need a role model from time to time, especially when we want to get better at something. And I’m always looking for ways to improve my social media savvy.

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Email Subject Lines That Get Opened (or not)

Email marketing continues to be one of the most effective means for reaching potential customers, upselling current customers, and increasing overall sales – in most cases for very little investment.

People who buy products marketed through email spend 138% more than people that do not receive email offers, according to research compiled from marketing agency Convince & Convert. Additionally, 44% of email recipients made at least one purchase last year based on a promotional email.

Are your emails being opened or are they getting stuck in the spam filter? Your subject line may be the problem. Consider these findings:

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Increase Catalog Sales by Combining Print and Mobile

With online sales from the first quarter of 2014 topping $71.2 billion, according to the U.S. Census Bureau, do catalogs still matter? At first glance, it’s easy to assume that most shoppers just head straight to Amazon or Google to make their next purchase. In this scenario, it would seem that there’s no need for bulky catalogs with glossy product photos to lure in shoppers – but a closer look reveals this may not be the case.

Even in our digital age, the printed catalog remains an important entry point for product sales. Consider the following, as reported by Referral Candy:

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How to Give Your App the Attention It Deserves

You’ve worked hard developing an app that will excite your readers. Rather than leaving it to chance that the app will be successful, Walsworth can help it take center stage when it’s launched with our new, and exclusive, A Practical Guide to a Successful App Launch.

This helpful guide gives you a detailed roadmap for releasing a new app by taking you through the entire app launch process. Additionally, the guide has step-by-step directions for the pre-launch, launch and post-launch phases of bringing your new app to market.

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