Walsworth Blog

Where to Find Creative Talent for Your Publication

Let’s say you have the greatest idea for your company’s next killer publication. You already have the artwork, layout, writing topics and other content in mind. But you still need the talent to create it.

Whether you’re looking for graphic designers to work on your series of lifestyle publications, writers to flesh out your digital magazine contents, or artists to make your eBook pop, finding creative talent may not be as difficult or time-consuming as you may think.

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A Practical Guide to a Successful App Launch: Coming Soon!

When it comes to successfully launching an app, you have good news, bad news and great news.

  • The good news is that apps are a booming business, that took in $25 billion last year alone.
  • The bad news is that more than 700,000 apps are already kicking around on Google Play and Apple’s App Store, serving up swarms of competition.
  • The great news is you have a way to propel your app to center stage with the Walsworth App Launch Manual.

A Practical Guide to a Successful App Launch: 20 Helpful Tips hits the cyber world on July 8, when it will be readily available for quick and easy download. As an app creator with a strong base of supremely satisfied clients, Walsworth created the manual as a summary of all the effective techniques we’ve been suggesting and using ourselves.

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How to Evaluate Your Online Presence

When it comes to the modern mode of doing business, your online presence is pretty much your life. This counts double if you happen to be an app creator, digital magazine or other entity that relies on Internet activity to keep your business alive.

Your company website is the core of your online presence, and it should be fortified by social media profiles and an active content marketing strategy.

A few signs can indicate your online presence definitely needs a boost:

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Email Marketing 101

Email marketing can be an integral part of your content marketing plan, or it can be a total bust. While it has the power to generate leads and build relationships, that power will go untapped unless people actually open and act on your emails in the first place.

Statistics for email open and click-through rates can be pretty daunting. Marketing Profs reports a B2B open rate of under 20 percent and a click-through rate of about 5 percent. B2C emails share a similar fate.

Increasing those dismal statistics means paying acute attention to two key aspects of your all your email marketing. These aspects are:

  • When and how often to send out emails
  • Creating an effective email message
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How to Maximize Ad Views within Your Magazine App

In-app ads have been hailed as the fastest-growing sector of mobile advertising, but that future could be bleak unless magazine publishers use effective strategies that entice rather than repel readers. Banner ads, pop-ups and interruptive ads, or ads that try to trick users for a click, are surely doomed to fail. Another weak strategy is treating mobile advertising as simple extensions of traditional online campaigns.

Since mobile publishing apps provide specific advertising advantages as well as potential pitfalls, it’s important to develop a desirable user experience that is primed to succeed.

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