Walsworth Blog

10 Common Punctuation Mistakes and How to Avoid Them

Utilizing correct punctuation won’t help you make friends or boost your business, but using punctuation incorrectly will make your book, magazine or catalog copy stand out like a sore thumb. Even if people can’t pinpoint your mistake, something will look off about your message, making people less likely to trust what you’re trying to say.

It’s always best to check your writing for common punctuation mistakes so you don’t inadvertently alienate those who will be reading your material.

Here are 10 of the most common punctuation errors people make and how you can avoid making them.

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How to Boost Customer Engagement with Multichannel Marketing

The modern consumer is all over the place: reading blogs, browsing websites, hanging out on social media platforms, searching the Internet, and emailing on their desktop or mobile devices. In order to get their attention and keep your brand in the forefront of their minds, you need to reach out and interact with them wherever they are.

You can achieve this through multichannel marketing.

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Writing a Successful Email

Which email do you look forward to receiving most: an email from your best friend or an email from a massive corporation? And which of those two emails do you prefer to read? Easy choice, isn’t it?

So, if you’re interested in writing a successful marketing email to your audience, try toning down that corporate look and create a more minimalist email design. Write in a conversational, respectful voice.

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How to Use Social Media to Build Your Brand

Is your business using social media for brand building and customer engagement, or does the fear of a tweet scandal – like US Airways recent NSFW post – keep your company from engaging on social media?

With social media usage now ubiquitous inside and outside of companies, avoiding social media is no longer an option. Businesses need a robust strategy to dynamically engage with customers via social media and build their brand.

Let’s consider MasterCard, a 48-year-old financial services corporation that, up until a few years ago, did not exactly have a reputation for being cutting-edge.

In 2009 when MasterCard’s CEO challenged the company to transform from a B2B financial services company to a consumer-focused payments technology company, social media proved key for accomplishing this branding transition. To integrate social media usage throughout the company, MasterCard launched a “Conversation Suite.”

Conversation Suite is more than just a social media monitoring program – it’s a dynamic, global insights and engagement engine that helps to move MasterCard away from just monitoring social media to using social media data for meaningful engagement that not only informs business decisions, but truly builds MasterCard’s brand.

Whether your business is just starting to use social media for brand building ¬– or your previous social media engagement efforts have fallen short – there’s a lot to learn from MasterCard’s innovative approach to brand engagement.

Here are the top brand-building social media “best practices” for your business:

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Writing Successful Pay-Per-Click Ads for Your App

Ninety-five words. That’s about the maximum length of a pay-per-click ad, including the headline, which means you better choose each and every word with care.

The headline usually gets about 25 characters, followed by a second and third ad line often containing up to 35 characters each. While the limited word count alone can make it feel like creating a PPC ad for your publication’s app is an impossible task, a number of tricks and tips can help you write one that makes people click.

The following best practices will help you write ads that people will actually click:

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