Walsworth Blog

7 Essential SEO Tips and Techniques

Is search engine optimization (SEO) dead? All too often, SEO aligns with unprofessional practices, such as link buying, web spamming, content farming and article spinning.

While old-school SEO tactics such as keyword stuffing and link buying may very well be “dead,” when it comes to optimizing content for discovery and conversion, SEO is very much alive.

So too is optimizing websites for user experience – especially when it comes to mobile platforms and responsive site architecture.

SEO is one part content creation and promotion and one part conversion optimization. All aspects of SEO must seamlessly lend themselves to providing an awesome user experience.

Here are the seven essential SEO techniques that your business needs to follow:

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Increase Readership and Advertising Value with In-App Deals

The digital world has become a playground for the modern consumer, a dynamic that enables you to leverage Walsworth Apps to increase readership and revenue.

Would you like to provide more value to your advertisers? And, would you like to motivate more readers to download your magazine app? Special offers arranged with your advertisers and made available only within your publication app can help accomplish both.

But, to maximize the impact of in-app or app-only deals, there is some promotional legwork that must be done.

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How to Use Free Content to Attract New Customers

Today, an astonishing 97 percent of consumers now use online media to shop locally, according to an ongoing consumer tracking study conducted by BIA/Kelsey and ConStat.

This means you have an unprecedented opportunity to attract an unlimited number of new customers to your business or organization. Fortune 500 companies pour millions of dollars into advertising on the Internet. Fortunately, you can use free content to attract new customers.

First, determine the general demographics of the types of customers you want to attract. Figure out what kind of content might interest those target demographics and tailor your content to them.

Decide how you want to provide the free content: blogs, videos, newsletters and emails are popular choices. Consider publishing a digital magazine, creating free ecommerce software, or lifestyle magazine.

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5 Steps to Creating an Email Opt-in Form that Drives Results

Before you can send out your savvy, helpful or otherwise engaging emails, you need to have someone to send them to. One of the most effective ways to gather up potential prospects is with an email opt-in form.

The form gives people the choice of signing up for your emails or not, a move that automatically helps build trust and lets them know you don’t use unsavory tactics to collect addresses.

These five steps can help you create an opt-in form that drives results, based on tips from Copyblogger and Kissmetrics.

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8 Tools to Enhance Your Social Media Marketing

Social media marketing may be all the rage, but it doesn’t have to become your life. If you’re spending too much time tweeting, searching for Facebook posts or otherwise keeping your various social media accounts relevant and current, these eight tools can help.

1. RivallQ

This analysis platform lets you keep an eye on the content marketing social media performance of any companies you want to monitor. Select the companies you want to review, save them into the system by creating a “landscape,” then check out the popularity of their latest social media posts and tweets. Knowing what works and what doesn’t for companies similar to yours can help you shape your own social media content marketing strategies.

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