Walsworth Blog

EPUB, PDF or Digital Publication?

Brochure, digital magazine, ebook: To deliver each of these content formats digitally while respecting the user experience, you'll need to select the right format. EPUB, PDF and digital publishing files all provide faithful media representations across devices, but work best for certain content types.

Ensure your project's success by learning when to use each file format.

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How to Create an Editorial Calendar

Content marketing is a must to compete in today’s online arena, but it can lose all effectiveness unless you have an organized system that lets you plan out and keep track of your efforts. A well-kept editorial calendar provides the system you need to consistently draw in the audience you want. Here are five useful tips to help you get started.

1. Set up the foundation

The foundation of your editorial calendar should contain a listing of any important dates around which you can revolve specific content. Depending on what’s important to your company and your target audience, the listing can include holidays, product launches, and any events planned by your company or industry, such as those held by society or trade organizations.

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10 Essentials of Creating an Effective Blog

You may know that a company blog can be good for business, but you may be less certain about what it takes to create an effective one. Producing a high-quality blog is not difficult; especially if you stick with 10 tips that can help you get started.

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How to Promote Your iOS App

Making the commitment to produce an app for your business is a big decision. You need to determine the frequency of distribution, content and pricing. While Walsworth can help you with these decisions, that’s just one part of the equation. The other part is telling the world about your brand new app. This is where Apple can offer some muscle.

Apple promises to help you reach more iOS users with its tool, iAdWorkbench, which was released last in June 2013. For as little as $50, you can begin to advertise your app and participate in iOS ad campaigns, customize who sees your ads, and make banner ads easier.

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Magazine Media Delivers Powerful Relationships

Last year, magazine media (print plus tablet) became a growing and preferred form of content distribution and consumption. Check out these notable facts (source: www.technologytell.com):

  • The top 25 print magazines reach 48% more adults than the top 25 prime time television shows.
  • There are currently 7,390 print magazines published in the U.S. today—the most in 10 years.
  • 105 print magazines have been around and thriving for 50 years or more; only nine TV programs can boast the same.
  • Magazines rank as the #1 medium for advertising acceptance (76%); TV ranked third.
  • Consumers’ favorite places to look at ads: 45% print magazine, 23% TV show, 11% website.

Today’s successful magazine publishers understand they must be present in every platform (print, tablet, smartphone, or on the web) and they need to build brand awareness and make their content available anywhere, anytime and on any device.

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