Want an intriguing riddle for your next social event? Here it is: What do chinchillas, bats and Google searches all have in common? Answer: They all have short-tail and long-tail varieties. Get it?
OK, maybe that’s not all that intriguing, and maybe the members of your social network would simply find this bit of trivia boring or just plain odd. So let’s forget about impressing your colleagues and friends and focus instead on how Google’s new search algorithm, dubbed “Hummingbird,” looks at both short-tail keywords (broad one- to two-word phrases, like “t shirt”) and long-tail keywords (three-plus word phrases, like “mens cotton t shirt”) and how you can use that knowledge to your advantage.
As noted in my earlier post, How to Approach SEO in a Hummingbird World, Hummingbird focuses a lot more on context than on specific phrases or keywords, generally known as short-tail search terms. This means the act of populating your webpages with a bunch of oddly worded keyword phrases (something that might have helped your search engine optimization efforts in the past) is now more likely to harm your SEO. Instead, what Hummingbird likes to see are more conversational terms that reflect real, natural-sounding phrasing. That’s where long-tail terms come in.
Read More >