Walsworth Blog

Magazine Media Delivers Powerful Relationships

Last year, magazine media (print plus tablet) became a growing and preferred form of content distribution and consumption. Check out these notable facts (source: www.technologytell.com):

  • The top 25 print magazines reach 48% more adults than the top 25 prime time television shows.
  • There are currently 7,390 print magazines published in the U.S. today—the most in 10 years.
  • 105 print magazines have been around and thriving for 50 years or more; only nine TV programs can boast the same.
  • Magazines rank as the #1 medium for advertising acceptance (76%); TV ranked third.
  • Consumers’ favorite places to look at ads: 45% print magazine, 23% TV show, 11% website.

Today’s successful magazine publishers understand they must be present in every platform (print, tablet, smartphone, or on the web) and they need to build brand awareness and make their content available anywhere, anytime and on any device.

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5 Content Marketing Trends for 2014

At the end of each year, marketers reminisce about the triumphs and tribulations of the past 12 months, and then turn their attention toward predicting marketing trends for the upcoming year. The most successful marketers use data from the previous year to identify the most effective content marketing strategies.

The Content Marketing Institute recently produced its year-end report on 2013 benchmarks, budgets and trends in North American B2B and B2C content marketing. Information in these publications suggests the continuation of the upward trend in almost every aspect of content marketing. Here are five content marketing trends you can bet on in 2014.

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Is Paid Search Worth Your Investment?

A lot of buzz has been heard lately about whether paid search advertising makes financial sense to today’s markets. With a simple internet search on the topic, you can find just as many articles saying “Paid search is dead” as you can those that say “Paid search is stronger than ever.”

Like any other marketing component, it all boils down to an individual decision. So, instead of getting mired in the debate over whether paid search is dead or alive, let’s talk a little bit about what good paid search involves and how to effectively implement it if you decide it’s a good choice for your business.

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How to Find the Best Keywords or Phrases

Want an intriguing riddle for your next social event? Here it is: What do chinchillas, bats and Google searches all have in common? Answer: They all have short-tail and long-tail varieties. Get it?

OK, maybe that’s not all that intriguing, and maybe the members of your social network would simply find this bit of trivia boring or just plain odd. So let’s forget about impressing your colleagues and friends and focus instead on how Google’s new search algorithm, dubbed “Hummingbird,” looks at both short-tail keywords (broad one- to two-word phrases, like “t shirt”) and long-tail keywords (three-plus word phrases, like “mens cotton t shirt”) and how you can use that knowledge to your advantage.

Request Integrated Content Marketing Stategy WhitepaperAs noted in my earlier post, How to Approach SEO in a Hummingbird World, Hummingbird focuses a lot more on context than on specific phrases or keywords, generally known as short-tail search terms. This means the act of populating your webpages with a bunch of oddly worded keyword phrases (something that might have helped your search engine optimization efforts in the past) is now more likely to harm your SEO. Instead, what Hummingbird likes to see are more conversational terms that reflect real, natural-sounding phrasing. That’s where long-tail terms come in.

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Five Steps to Creating Great Interactive Content

As covered in our two previous blog posts, Your Opportunity with Walsworth Apps and How Apps Can Help You Reach More Readers, your app can offer value above and beyond your print publication. Much of that value is realized through a rich, interactive reading experience – touching, swiping, zooming, animation, video, etc.

The possibilities are vast, and for those transitioning from print design to the world of interactive media, it can be hard to know where to begin! Here are five simple steps to transform your print publication into an interactive powerhouse:

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